Introducing Miiro… Inspired by the Latin word meaning ‘I wonder’ or ‘I marvel’, we encourage our guests to pause, to look around and to savour every moment. Our name and double vowel reminds us of a mirror, speaking to the idea of self-reflection and echoing the spirit of our locations.
At Miiro, we believe there’s a better way to travel. A way that is more thoughtful and personal. And since our hotels are in Europe’s most interesting neighbourhoods, we also encourage guests to discover new places — on their own terms and in an authentic way. Ultimately, we want to make sure guests go home inspired and reinvigorated because they’ve had a brilliantly considered stay.
Creating ‘Brilliantly Considered Stays’ is the essence of our brand. Stays that bring our guests closer to the local culture and their stories.
Opening in Paris and Barcelona in Summer 2024 and we will open a new Miiro Hotel in London and two Miiro Hotels in Vienna in 2025.
Marketing Executive
This exciting role will play a pivotal part in the launch and execution of a new lifestyle brand, delivering ‘brilliantly considered stays’ in London.
Under the supervision of the global marketing team and working with the hotel GM, you will be the main marketing representative on the ground for London and will play a crucial role in the opening of a brand-new hotel in Earl's Court.
As Marketing Executive, you will be executing and implementing the marketing plan for our Templeton Garden, working closely with the global marketing team to execute seasonal rooms campaigns and food and beverage initiatives across a variety of channels.
JOB DESCRIPTION:
- Create promotional materials for the hotel, restaurant and bar using systems including Adobe Creative Suite tools and Canva.
- Support sales team with any sales collateral requests.
- Update copy for the website and email marketing campaigns.
- Be the point person on the ground for the local PR agency - assisting with press visits to the hotel, restaurant and bar.
- Proactive outreach to local partners/companies to drive footfall to our food and beverage outlets and to generate engaging programming in our spaces.
- Proactively suggest new promotions and partnerships for F&B outlets and the hotel. Manage promotional calendar and analyse and report on campaign performance.
- Partnerships: Confident to be the on the ground individual to coordinate hotel partnerships with unique brands that fit with our values to create a real community, and which give guests an authentic experience, true to the neighbourhood of Earl's Court withthe support of the global marketing team.
- Oversee monthly curated events at the hotel - whether it be literary talks, art exhibitions, bar takeovers etc., providing opportunities for data capture and database building.
- Social Media Management: Assisting in increasing engagement, followers and brand awareness.
- Photography: Support the global marketing team to oversee photoshoots,
- and effective communication internally to ensure overall success of marketing initiatives.
- Collaborate with internal teams: Working closely with the individual hotel teams - sales, revenue management and operations so that marketing initiatives are aligned with overall business objectives.
KEY SKILLS AND COMPETENCIES:
- At least 1 years in a similar position, ideally within the hospitality industry.
- Proficient with Adobe Creative Suite tools and Canva.
- Creative with a can-do attitude.
- Solid attention to detail.
- Demonstrates self-confidence, energy and passion.
- Ability to thrive in a fast-paced environment and work under pressure.
