Overview
A unique opportunity for an experienced Marketing Manager to join a luxury beauty brand reshaping the beauty landscape with cutting-edge products. This role is pivotal in enhancing the brand’s presence across social, digital, and traditional media platforms.
Role
Reporting directly to the Director/CEO, the brand is looking for a strategic and highly organized Marketing Manager with a strong background in brand marketing, digital campaigns, and social media strategies. The ideal candidate will drive brand engagement, manage external partnerships, and lead a collaborative team to implement impactful marketing initiatives.
Responsibilities
This role combines strategy, creative direction, and hands-on execution to elevate the brand’s visibility and customer connection:
Social Media & Digital Marketing
- Develop and oversee comprehensive social media strategies to boost brand visibility and engagement.
- Lead all digital marketing campaigns, ensuring alignment with brand objectives and tracking key performance metrics.
- Implement effective email marketing campaigns to increase customer engagement and retention.
External Partnerships & PR
- Collaborate with and oversee the external PR agency to maintain consistent brand messaging and representation.
- Work with influencers to expand brand reach and enhance engagement with target audiences.
Creative & Campaign Management
- Direct marketing campaigns from concept to execution, ensuring creative alignment with brand identity.
- Provide creative direction, collaborating with design and content teams to ensure high-quality outputs.
Team Management
- Overlooking and directly managing the social media manager; graphic designer; and digital marketing manager.
Reporting & Performance Analysis
- Deliver regular reports to the Director/CEO on marketing performance, metrics, and growth opportunities.
- Track and analyze campaign outcomes to refine strategies and drive continuous improvement.
Requirements
- Extensive experience in brand marketing, social media, and content strategy.
- Strong track record in campaign direction, from initial strategy to execution.
- Proficiency in copywriting across formats (ads, newsletters, social media) and a keen eye for quality and detail.
- Experience in PR, influencer partnerships, and retailer marketing.
- Team leadership experience, fostering a collaborative, creative environment.
- Basic graphic design knowledge and familiarity with video editing tools for multimedia marketing support.
- Strong organizational skills, with a proven record of timely project delivery.
Location: Remote, with occasional travel for meetings and events.
Salary: £50,000 - £65,000 per annum
