Summary
This is an awesome role!
Our hospitality business is a crucial part of the M&S brand and is undergoing complete transformation. Our M&S Cafes are a destination in their own right for many of our Food and Clothing & Home customers, and we have launched a new coffee brand, Roast & Ritual which will play a big role in the overall marketing for M&S Hospitality. And did you know that the M&S Hospitality business is bigger than Pizza Express or Café Nero if it were a standalone business?!
All the details
In this role you’ll have end to end responsibility for all of the marketing across M&S hospitality – from creating the brand, to managing standout campaigns, to running the budget and optimising the operations. And you’ll be doing this at a crucial time for hospitality, with a bold new strategy to invest and grow, and drive customer and business outcomes.
Currently there are five main concepts we are building and executing: M&S Coffee (Roast & Ritual), M&S Coffee Shops, Hot Chicken, Hot Pizza and ‘Hot to Go’ our hot food concept within our foodhalls.
You will report into the marketing team, but sit on the hospitality leadership team, and will be a core part of that cross functional team. The role will suit an ambitious, commercially minded marketer who’s happy operating as part of the broader leadership team and can get their sleeves rolled up to deliver game-changing campaigns. There has never been a better time to join M&S and in particular the food business.
To stay close to customers, our support teams are in the office three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.
What’s in it for you
Being a part of M&S is exactly that – becoming a part and playing your part. We’re an inclusive, dynamic, exciting, and always evolving business built on core values.
Here are some of the benefits we offer that make working for M&S just that little bit more special…
- 20% Colleague discount on most things from furniture, fashion and food.
- A first-class welcome to M&S with a tailored induction and a wide range of training schemes to help with your learning and development. Having options to progress is something we’re proud of at M&S.
- Attractive annual bonus, based on company performance and personal goals.
- Competitive holiday entitlement with the potential to buy extra holiday days!
- Amazing perks and discounts via our M&S Choices website. Including GymSave – that offers up to 25% off Gym Memberships and the option to become an M&S Shareholder using our ShareSave & ShareBuy Schemes
- Charity Volunteer Day – A paid day away from work to support your chosen charity.
- A very generous Defined Contribution Pension Scheme and Life Assurance
- Every colleague at M&S has access to a fantastic range of wellbeing support – this includes access to our 24/7 Virtual GP, PAM Assist to support you & your family & free access to the UnMind App as well as many other schemes
What you'll do
Your key accountabilities will include
- Define the brand – define brand vision, guidelines and activation across all different formats
- Create compelling communication – ensure all communication is distinctive, standout, never ‘generic’ and aligns with hospitality and overall M&S brand guidelines
- Build the trade plan – work alongside leadership team to ensure trade plan is rooted in the customer insight, and grows the brand
- Align with Food campaigns – work with food marketing teams, ensuring hospitality is represented across all relevant campaigns, and taps into all channels
- Define and run the processes – optimise marketing processes to allow us to always do ‘more with less’, reviewing all processes regularly to ensure budgets and time are used wisely. To include exploring new technologies such as digital screens.
- Work well with agencies – build strong relationship with creative, artwork and print agencies, to ensure our agency partners understand our brand and what we need
- Champion the customer – Be the voice of the customer within the leadership team, liaising with Customer Insight teams, and always putting the customer first
- Engage with Retail – work closely with retail to ensure that all of our plans make life easier for our retail colleagues, enabling them to serve, sell and fill.
- Core member of the leadership team – build strong relationships and act as a good leader across the broader team, taking group responsibility for decisions, and being an active member of all group activities
- Passionate about Hospitality – being an advocate for all of our Hospitality concepts
Who you are
Your Skills And Experience Will Include
- Experience in crafting engaging customer communications across multiple channels.
- Customer first mindset and able to write inspiring briefs.
- Great attention to detail, with a proven ability to consider all factors.
- Comfortable with ambiguity and a confident self-starter.
- Strong creative eye and ability to sense which messages will resonate with customers.
- Strong planning and organisation skills, with the ability to manage multiple campaigns during various stages.
- Known for working collaboratively and able to confidently manage and influence stakeholders at all management levels.
Everyone’s welcome
We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.
We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process
