Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of marketing experience, specifically in brand strategy and integrated campaign planning.
- Experience working cross-functionally with various stakeholders and teams.
Preferred qualifications:
- Experience in brand and campaign strategy within a creative agency or in partnership with creative agencies in a client leadership role.
- Experience operating in an international environment or within a matrix organization.
About The Job
As a Creative in Marketing, you bring visual, design, written and experiential acumen to Google products and services, presented across all major media, content, channels, and experiences. You have the ability to perform your role in a flexible, ever-changing environment and must be open to new influences and inspiration. You will work with a deeply cross-functional team and inspire a team of vendor partners by sharing ideas and developing effective solutions to generate multiple concepts supporting all forms of major media. You will be equally comfortable making; rolling up your sleeves and designing, mocking, writing, or prototyping; showing, not telling. Above all, you will inspire and lead by example by making the most of every opportunity to develop breakthrough creative, consistent with the Google Marketing brand, and be able to take and provide clear direction and creative feedback that pushes work forward.
The UK Ads Marketing team works across the full UK book of business, supporting Large Customer Sales (LCS) and Google Customer Solutions (GCS) sales. We work to improve the saleability of Google advertising solutions through innovative marketing programmes designed for an advertiser and agency audience. We have a particular focus on UK sales priorities on YouTube, Search and Apps and work in all channels (e.g., digital events, Think With Google, media campaigns). We also work with central and global teams to activate successful programmes in our market.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Act as the architect of Google’s brand and communications strategy addressing the advertising industry in EMEA, and be responsible for the delivery of that plan in the UK.
- Define compelling marketing strategies based on customer and product insights. Build compelling and creative briefs and communications platforms.
- Work closely with key partners, consumer marketing, Public Relations (PR), sales, go-to-market, and global marketing to develop compelling, engaging messaging and campaigns that support the growth of Google's Ads business in the UK.
- Bring extensive expertise across the entire B2B marketing and creative process, from messaging development and testing to creative brief creation, campaign development, and ultimately, landing work across teams and markets.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
