PURPOSE OF THE ROLE
- As part of the Management Team, you will be a key player to steer the brand along the rest of the Management Team
- Increase brand awareness and desirability to position Guerlain as a premium beauty brand through strong 360 marketing activations and PR support
- Ensure brand elevated image consistency across all activations in store and off
- Contribute to establish Guerlain as a three strong axes brand (Fragrances, Skincare & Makeup) while focusing on key assets
- Build strong Marketing activation plans to increase market share within each retailer
- Size right budget/investments /promotions/A&P to enable market share gain and customer recruitment
Job Responsibilities
MAIN RESPONSIBILITIES
MARKETING PLAN & BUDGET
- Yearly communication plan and strategy to gain PR rankings online and on print
- With the objective to build best in class marketing activation: Yearly marketing activations per retailer in partnership with Retail and Sales Teams
- Global marketing strategy and execution aligned with Region & HQ
- Yearly pricing strategy to be reviewed with HQ and GM
- 360 for new launches /key assets: VM, communication, promotions .
- Retail by lines/ Net Sales by lines including monthly follow up
- Monthly expenses follow up and monitoring
- Budget: presentation, strategy, key focus sizing and activation planning
COMMUNICATION & BRAND IMAGE
- Ensure global brand image is consistently exposed in United Kingdom & Ireland domestic market
- Build an effective communication strategy aligned with HQ guidelines to increase brand desirability and recruit new customers on key franchises across all touch points
- Merchandising to be constantly monitored to make sure brand image is super premium and supported with a best-in-class execution.
FORECASTS
- Responsible for forecasts of all products Basic and New aligned with brand performance and strategy in partnership with the Retail & Sales Team in order to ensure KP ls are achieved.
- Monitor closely forecast accuracy with supply team, GM and participate actively to Sales & operations meetings to achieve forecast accuracy targets
- Propose any corrective action to GM/Regional team to minimize stock /inventory on saleable items and POSM.
- Forecast and analysis of POSM (GWP, Samples & Testers, Merch Items) in line with commercial strategy and annual budget
TEAM MANAGEMENT
- Develop a skilled Marketing team highly motivated and inspiring other
- Collaborate very regularly with Marketing European team to make sure alignment with guidelines and strategies is observed
- Communicate and support actively other teams such as Retail, Digital, Sales, CRM, Education to achieve targets
- Trigger creativity, proactivity, and agility within your team
Profile
Strong retail mindset & analytical skills An ability to think outside the box Results driven Strong team spirit Strong organisational skills Autonomous Strong presentation and communication skills Positive Outlook Enthusiasm and energy Microsoft office (e.g. Excel, Word, Powerpoint) 10 years' experience in Marketing or Sales in luxury goods in retail industry and/ or FMCG Proven team leadership and development Knowledge and understanding of UK retail marketplace in beauty. Proven track record of negotiations with key UK Beauty retailers. Degree in Marketing / Business Studies or similar Inherent interest & passion for
