Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.
About the role{{{{:}}}}
We are looking for our next superstar to join us as our Marketing Manager - Northern Europe. In this role, create and implement an impactful off & online retail focused marketing strategy pivoting around changing customers habits and aligned with the overarching business commercial goals. You will be responsible for multiple markets within Northern Europe, and act as the brand guardian for the business and inspire the wider marketing, VM, PR, Commercial & Global team!
This role is based in our fabulous Central London offices. We have hybrid working (3 days in the office) and there is some travel required to Northern Europe in this role.
As a Marketing Manager, you will;
- Gain and communicate a clear understanding of the markets and customer profiles for Northern Europe{{{{:}}}} use retailer and market insight to develop retailer-specific objectives & plans tailored to each phase (seed, tease, launch and sustain periods) with a clear focus on customer acquisition & conversion
- In collaboration with PR, VM, Commercial, Retailer + .com & Retail, you will build exceptional 360 off and online marketing & media plans shaped around maximising the customer purchase funnel to hit and exceed our commercial objectives. You will Identify key levers for a flawless in-store & online execution with CT Retailers, such digital firsts, digital retailer activation, in-store visual drama and retail-tainment, off & online services & off/online eventing and paid influencer partnerships
- Leverage the full marketing mix to deliver plans that drive our NPD whilst also accelerating & growing our core franchise
- Bring thought-leadership and digital excellence to innovative and disruptive brand activity in the region to raise total brand awareness & create memorable brand moments; challenging the status quo by identifying best practices across the industry and opportunities to increase Charlotte Tilbury share of voice and ranking in existing regions, with a strong lens on driving the best omnichannel customer experience
- Shape and deliver new retailer launches and, where applicable, new market launches in close collaboration with PR, VM, Commercial, Retailer.com and Retail teams tailored to retailers/market needs on time, on target and within budget.
- Drive the maintenance of the North Europe marketing calendar, feeding back to Global Marketing on regional nuances and opportunities for your markets
- Drive the creation and actualisation of the regional marketing budget as well as oversee forecasting of future marketing activities in line with regional sales targets
- Oversee the delivery of the key priorities of the North Europe Assistant Marketing Managers, providing guidance, support and regular feedback. Set realistic and achievable objectives via the appraisal process, and regular 121s and team meetings
Who you will work with{{{{:}}}}
- You will report directly into our wonderful Head of Marketing, Northern Europe, working alongside some highly creative and talented individuals within our wider Northern Europe team! In this role, you will be responsible for two direct reports.
- Work closely with the wider EMEA Marketing & Media Marketing team. You will also work cross functionally, with teams such as Commercial, Retail, VM, PR & Global, as well as external partners
- Build exceptional relationships with the retailers' marketing and PR teams, to ensure the best possible collaboration and execution of marketing activity
About you{{{{:}}}}
- You will have demonstrable experience in Marketing at a manager level. Ideally, you have experience within Beauty/Retail industries, with exposure to working with European Retailers
- You excel at devising and implementing strategic plans with creative flair, and have experience managing budgets and P&L
- You have experience leading a direct report or small team, you enjoy leading from the front and are all about your team!
- Digitally native and good knowledge of all digital marketing channels including E-Comm, ECRM and social
- An excellent communicator{{{{:}}}} confident and comfortable presenting, able to influence and effectively articulate your point of view. You have exceptional organisational skills and can manage multiple stakeholders with ease!
- You thrive working to pace, you are able to ruthlessly prioritise and can manage multiple deadlines at anyone time with ease.
- You have a natural curiosity and a positive mindset, with a passion and love for the beauty industry.
- Please note, there will be travel required in this role within Northern Europe, that you need to be comfortable with.
- You ideally need to have excellent English written and verbal skills, bonus points if you have a second European Language!
Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.
Why join us?
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
- We're a hybrid model with flexibility, allowing you to work how best suits you
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Financial security and planning with our pension and life assurance for all
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
- Bring your fury friend to work with you on our allocated dog friendly days and spaces
- And not to forget our generous product discount and gifting!
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.
If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!
