The role
We are looking to hire a
Marketing & Youth Strategist to join our Consumer Insight team in London.
Working at WGSN
Together, we create tomorrow
A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.
WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.
Role Overview
Do you thrive at the intersection of youth culture and marketing expertise? Our Marketing and Youth Strategist position offers you the opportunity to join WGSN's world-class global content team where you will research, write, and create forecasts that help our global clients succeed and stay ahead of the curve.
The ideal candidate will have expertise in marketing trends, consumer behaviour, youth culture, digital media and foresight. You will be exceptionally articulate in both written and visual communication and be highly skilled in interpreting global market shifts.
Key Accountabilities
- Writing 4x pieces of content per month
- Generating report ideas. Researching, creating and delivering consumer, marketing and social media reports in written and video format to a prescribed schedule and deadline
- Forecasting the impact of social, technological, economic, environmental and cultural change around the world on consumer lifestyles and attitudes
- Defining the actions needed to capitalise on those changes and directing clients on how to evolve their propositions to stay relevant to customers in a fast-changing market
- Producing presentations and webinars of your research and delivering it internally and externally
- Collaborating with the global WGSN Insight content team and specifically delivering tailored reports to the Director of Consumer Insight, and Senior Marketing Strategist
- Working with WGSN's consultancy business Mindset, when required, to deliver bespoke consumer insight to clients
- Acting as an ambassador for WGSN by speaking at global conferences and seminars
- Working with the WGSN commercial teams to support client relationships by sharing and presenting our thinking
- Upholding a strong relationship with content teams in different regions and across territories to ensure consistency of trend messages across the company
- Work with other verticals across the content team to develop global consumer trend forecasts to help businesses navigate macro shifts across society and industries
- Work with the WGSN marketing team to contribute to campaigns and initiatives such as podcasts, webinars and live streams
This list is not exhaustive and there may be other activities you are required to deliver.
Skills, Experience & Qualifications Required
- Strong level of experience in writing, editing and reporting through an extensive career path within consumer research, journalism or strategy
- Demonstrates a deep understanding of the consumer mindset across categories
- Exceptional knowledge of the global market around consumer behavior, generational shifts and marketing/social media trends across industries, from fashion and beauty through to consumer technology, beauty, lifestyle, food, etc
- Strong background and comfort in navigating social media to unpack and keep abreast of new trends and in-app behaviours across the globe
- Ability to analyse data and pinpoint consumer, marketing and social media shifts and trends that will impact the global market
- An understanding of the role data and analytics plays in commercial success
- Excellent organization, communication and collaboration skills with the ability to work within an international team to ensure production standards, reports or outputs are of a consistently high standard and submitted on time
- Ability to work across multiple time zones
- Demonstrated strong research skills, especially understanding qualitative and quantitative data
- Have a deep understanding of digital and traditional marketing methods, tools and platforms.
What We Offer
Our
benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:
- 25 days of holiday per year - with an option to buy/ sell up to 5 days
- Pension, Life Assurance and Income Protection Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness
- Employee assistance programme, season ticket loans and cycle to work scheme
- Volunteering opportunities and charitable giving options
- Great learning and development opportunities
More About WGSN
WGSN is the global authority on consumer trend forecasting.
We help brands around the world create the right products at the right time for tomorrow’s consumer.
Our values
We Are Everywhere
The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.
We Are Future Focused
We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.
We Are Rigorous
We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.
Our culture
An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.
Inclusive workforce
We are committed to supporting the
environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.
Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.
We have a truly
flexible working environment with a wide range of flexible, hybrid and agile-working arrangements. Conversations about flexible working have always been - and will continue to be - actively encouraged here.
We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require
any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.
