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We burst onto the scene as the OGs of female-first activewear back in
1998. And since then, we’ve been on a global mission to empower
women through fitness and beyond.
By uniting a global community of women – our sisterhood – together we encourage one another to embrace our bodies and everything we can do with them.
Our sisterhood treats every day like it’s made for moving, and we’re always pushing to do better too. Like using responsibly sourced materials, launching our first-ever FemTech collection – designed to keep you moving through menstruation, maternity and menopause – and supporting girls from all backgrounds to get into sport through our Sweaty Betty Foundation.
This is an exciting opportunity to join us as a Retail Marketing Manager as we continue our mission to empower women through fitness and beyond. You in?
We are looking for a highly motivated Retail Marketing Manager to deliver a best-in-class experience for our customers through our retail footprint both owned and partner managed. This position will be integral in supporting our retail channel to deliver results supporting our long-term growth plans through engaging with our consumer in the moments that matter – brand building at the point of sale. You will work alongside our digital, growth, retail and 3P partners teams, as well as several agencies to implement the retail marketing strategy in our core markets (UK & IRE, US and ROW). This role is integral to driving the long-term growth of Sweaty Betty globally, ensuring our retail channels (digital and physical) are simultaneously reflective of and aspirational to, our London heritage and international consumer base.
The role you’d play
- Define and deploy the retail marketing strategy in conjunction with retail and community team, aligning to brand and trade calendar
- Activate retail marketing plans that drive higher footfall and engagement in store increasing conversion rates.
- Accountability for the execution of global shopper marketing plans that are aligned to brand and global customer plans and drive profitable growth.
- Partner with our analytics team to track and optimise marketing activities with our strategic accounts and our retail team.
- Work alongside both internal and external creative agencies to brief and execute content to drive growth within the retail channel.
- Monitor, evaluate and diagnose brand activity with strategic retail partners to ensure ongoing continuous improvement and advised commercial teams on maximizing return on our investment with the customer.
- Partner with the VM, Retail, and Brand teams to ensure that the retail footprint is acting as a community hub for the brand, bringing our vision to life in store
- Support the sell-in process to key wholesale partners ensuring delivery of key propositions through proactive marketing plans that support commercial range recommendations.
- Responsible for internal influence, engagement and education. Ensuring there is a deep understanding of the brand plans and how these translate to our retail footprints
- Lead the events plan for our stores, orchestrating and delivering a toolkit to support across the various store grades and with varying budget
- To be an active member of the Sweaty Betty Brand team being able to lead integrated campaigns and actively looking at ways to increase awareness and advocacy for the brand.
- Work with the community marketing specialist to manage the store ambassador program, as part of the Sisterhood network. Strategically drive this initiative globally.
What You'll Bring
- Strong planning, organizational and prioritization skills, with the ability to prioritize behind the areas that add the greatest value.
- Strong event planning experience – understanding how to scale concepts to suit varying budgets
- Understanding and strong experience of differing retail and commercial models – D2C, wholesale, Distributor
- Able to demonstrate a passion for bringing the voice of the shopper and customer into the business and driving change from this
- Strategically minded – able to develop strategy and implement galvanising teams into action
- Brand ambassador – be able to translate your passion for the brand into creative ideas that connect with consumer by being confident, professional, and articulate
- Numerate, analytical and comfortable using data and insight to inform thinking and build compelling relevant commercial arguments.
- Works with customers and internally to implement solutions.
- Able to work both independently as well as being a great team player.
- Able to liaise and influence with people at all levels.
- Be a brand ambassador with our external partner network
Our DEI Commitment
We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community and world.
We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive.
Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners."
We know we're on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren't up for doing the hard work and breaking the mould, we wouldn't be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies and inclusive, always. Because when we say all, we mean it.
