GIORGIO ARMANI - HEAD OFFICE - CRM Specialist
About us: The Armani Group is a leading company in the fashion and luxury sector, with more than 8,000 employees. Its three core brands - Giorgio Armani, Emporio Armani and A|X Armani Exchange - are active in all the world's major countries, across many continents. With origins firmly rooted in Italy, but also with a cosmopolitan vision and culture, the company has grown since it was founded in 1975, expanding its offer from clothes and accessories to cosmetics, fragrances, eyewear, watches, jewellery, and furniture and furnishing accessories. Today, therefore, as well as being well known in the area of fashion, the Armani Group is also renowned in the sectors of interior design, food and beverage, and hotels and resorts.
Giorgio Armani has created a style that has, with remarkable consistency, continued to explore countless variations and possibilities over the years. It expresses a precise vision down to the most minute detail: a way of being and presenting oneself, certainly incorporating clothing and accessories, but also including gestures, ways, behaviours and attitudes; a style that goes beyond the sum of its parts, and well beyond what one wears
Convinced that ethics and aesthetics must coincide, Giorgio Armani expresses fundamental and enduring values his clothes. He does so by creating timeless pieces that, enhanced by precious materials and artisanal craftwork, resist the whim of fleeting trends with their pure and essential design.
Role Overview: The CRM (Customer Relationship Manager) department is responsible of deploying the correct strategy to engage with the customers, by developing the appropriate programs to drive revenue growth. As part of the Retail Team, the role will be involved in liaising with the stores to share the CRM Culture and priorities, as per the Global strategy.
Coordinate and support local Store Managers and Sales Associates dedicated to clienteling activities to ensure the correct development of the CRM Strategy. Supporting the delivery of the Retail marketing plan under the direction of the Retail Performance Manager.
Join Giorgio Armani today and embark on a rewarding career in the world of luxury fashion!
Responsibilities:
- CRM
- Analyse and share CRM reports with stores, defining action plans for improvement
- Ensure data collection through briefings and follow-ups with stores
- Liaise with HQ CRM contacts to share priorities and best practices
- Monitor CRM KPIs across all stores
- Coordinate with local departments to provide relevant insights
- Develop local analyses on customer behaviour and preferences
- Extract customer lists for dedicated events
- Share best practices among stores and foster internal communication
- Clienteling
- Implement local campaigns as per Global Contact Strategy, monitoring performance
- Develop and manage client gifting campaigns, including strategy, sourcing, store communication, and reporting
- Approve and manage ad-hoc client gifting processes
- Oversee store hospitality supplies and services
- Retail Marketing
- Manage Sale Preview and New Season Campaigns
- Support targeted client events: strategy, target definition, communication, promotional materials, and reporting
- Coordinate in-store image events in line with Milan direction, including all promotional and communication elements
- Coordinate a local communication calendar with HQ
- Produce monthly competitor reports
Requirements
- Excellent communication, interpersonal and organizational skills with a natural diplomatic approach
- Strong computer skills: Excel is a must
- Strong analytical skills and attention to detail
- Proactive and flexible
- Shows attention to detail across all projects
- Good working relationships with retail team and stores
- Shows awareness of brand management and protection, and is marketing aware
- Fluent English, additional languages are a plus
Benefits
- Competitive salary and bonus opportunities
- Generous employee discount on all Giorgio Armani products
- Employee Assistance Program (EAP) - providing access to medical and mental health support services
- Exciting career development opportunities within a global luxury fashion brand
- Vibrant and inclusive work environment that fosters creativity and personal growth
- Hybrid working policy
As an equal opportunities employer, Giorgio Armani is committed to treating all current and prospective employees equally. We do not condone discrimination based on age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from various backgrounds to apply and join the Giorgio Armani family.
