Skin + Me is a mission driven start-up with seriously big skin goals.
We are looking for an experienced Influencer Marketing Executive to join our Team at Skin + Me. This is a hybrid working role with three days a week in our Paddington HQ (Mon, Tue, Fri) and two days remote.
About the role:
As a Senior Influencer Marketing Executive at Skin + Me you will be the channel lead and go-to team member for all things influencers, in addition to working across the entire end-to-end pipeline, from outreaching to influencers to briefing in and vetting content production. You will be an experienced project manager and a self-starter who's able to effectively plan and execute key projects in partnership with other functions. Your role will be instrumental in helping us hit our KPIs and ambitious growth targets.
The ideal candidate will have around 2+ years experience in influencer marketing, with a proven track record of campaign execution, and a solid foundational understanding of key marketing metrics, a basic understanding of other marketing channels will be useful but is not essential. This role will be pivotal in growing the influencer channel, from strategy to execution.
The successful candidate will be confident working autonomously and communicate well with others, across all management levels. They will be positive, energetic and ambitious, looking for an opportunity to take their career to the next level in a fast growing business.
What you'll do:
- Act as a channel lead and project manager; be the go to person in the team when it comes to coordinating projects such as new product launches, events etc
- Identify suitable Influencers via extensive research that will be a good fit for the Skin + Me brand
- Reach out and contact influencers to sell-in the opportunity of working with Skin + Me. Experiment with different messaging and formats of contact to see what gets the best response rate from influencers
- Negotiate best in-market commercial deals for each influencer to ensure we are getting the most cost-effective deal
- Coordinate with influencers/agents to sign contracts
- Coordinate with influencers to ensure that they sign-up and any queries are answered that they might have during the process and on receipt of the product
- Generate creative briefs to ensure content remains fresh, and clearly brief the influencer on messaging and creative format that is most effective for performance, feeding back when you think the content needs to work harder
- Manage closely to commercial KPIs including sign-up volume, CPA and LTV. You will monitor results and identify trends in the data that will allow us to further optimise our influencer activity, and use the available data to present your findings
- Continuously evaluate the end-to-end process and identify any opportunities to streamline it
- Work across a variety of channels including Instagram, YouTube & TikTok
- Work closely with the rest of the growth team to build out your marketing knowledge and help build a solid portfolio of growth channels
Who you are:
These are the skills we're looking for. Even if you don't tick every box, but feel you're right for us, we'd still love to hear from you.
- Experience working with influencers, either in house or at an agency
- Commercially-minded and driven by hitting targets
- Strong, critical eye - able to create concise, top-level creative briefs and ensure they're translated effectively into content
- Confident negotiating with agents, and know your way around a contract
- Confident project manager, able to communicate effectively both inside and outside of your team
- A strong understanding of how to apply data to measure success. Experience with Excel
- Appetite for learning and developing both professionally, in a marketing career, and personally in a rapidly growing company
- You will need to be happy coming to our Paddington HQ three days a week - Monday, Tuesday and Friday. The other two days are remote
Why should you choose Skin + Me?
- A daily challenge - in a thrilling, entrepreneurial start-up environment, no two days will ever be the same
- Make a difference - work within a revolutionary company that is focused on improving millions of lives
- Significant equity - potentially life-changing value if you commit to our long-term mission
- Serious commitment to growth - personal development is important to us and we'll make sure we support your growth, and give you broad experience across your role
- Support network - the Skin + Me investors and advisors that you'll have the opportunity to work with have built some of the world's best consumer companies
Benefits:
- 25 Days Holiday (+ all the usual Bank Holidays) - It's important to take a break and recharge, that's why we offer a generous holiday allowance
- Free Breakfast & Lunch - It's important you are well fueled for the day so we've got your breakfast and lunch covered. Plus drinks and snacks are available too!
- Hybrid working to give you flexibility - We are all remote on Wednesday and Thursday. When we are in the office on Monday, Tuesday and Friday our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7 is fine too. Need more flexibility around your life - just let us know
- Equity - We offer a competitive salary and a generous share award package that means every employee has a stake in the business. We really are all in this together
- Health and wellbeing focus - We offer a healthcare cash plan, cycle to work schemes plus free healthy breakfast and lunch in the office. We'll be sure to always prioritise your physical and mental health
- £500 annual development budget for learning, training and development opportunities. Courses, books, software - if it helps you in your role, we'll help you get it
- For working parents, we're proud to offer assistance, helping you save on nursery fees. The workplace nursery benefit allows you to save tax and National Insurance on the full cost of your nursery fees each month
- Culture club - Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more
- You'll get highly discounted Skin + Me products for you, and 10 friends + family too
- Generous employee referral scheme, if you know more fabulous people refer them to work with us too and you'll get a bonus when they pass probation
- Dog-friendly office with two very cute resident dogs!
More about Skin + Me:
There's a huge problem in the world of skincare: people struggle with more than just how their skin looks. They also worry about how it makes them feel and how to manage it long-term. We're on a mission to change that.
The truth is that achieving your best skin isn't complicated. The secret? Using a stripped back routine with the best combination of active ingredients for your skin goals. The right products and knowledge make it possible to tackle everything from fine lines and wrinkles to adult acne, rosacea and pigmentation. We're united in the belief that everyone should have access to expert advice, treatment plans and ingredients that work - minus the big price tag and the long dermatologist waitlist.
Skin + Me is a mission-driven start-up, building a pioneering online dermatology service powered by experts. We take customers through a simple online medical consultation and our prescribers formulate custom treatments that can't be bought on the high street. Each one is personalised to the individual's skin goals. It arrives in their letterbox each month and evolves alongside their skin - because everyone's skin is different and no two journeys are the same.
Skin + Me recently secured £10 million in a series B funding round, reflecting the growing interest in expert-approved skincare. We've raised funding from some of the best-known direct-to-consumer entrepreneurs and VCs, including Octopus Ventures. Our highly experienced founding team comes from the likes of Facebook, Charlotte Tilbury, Tails.com and Graze.com.
Our journey has just begun and we'd love for you to join us as we change the face of skincare! Think you're up for the challenge?
