Job Overview:
You will be responsible for developing and implementing our global PR strategy. You will deliver an effective PR strategy for both @jadedlondon + @jaded_man. This is a dynamic role which requires excellent, established relations with key press & VIPs relevant to the fashion industry, a strategic approach to outreach and engaging our current press contacts & VIP community as well as driving important new relations. A combination of excellent inter-personal skills, creativity & proactiveness, a strong understanding of market trends & competitive brand activations.
Responsibilities and Duties:
- Develop and execute comprehensive public relations strategies and campaigns that tie into business calendar
- Build and maintain relationships with key media contacts, VIPs, stylists and agents
- Write and distribute press releases, lookbooks, and other PR materials
- Bring an established network of media journalists, media contacts, stylists and industry peers
- Develop and maintain the company's PR calendar and media list
- Work closely with the marketing and creative teams to align PR efforts with broader marketing strategies and content plans
- Drive and coordinate features, media / press inquiries + interviews
- Monitor media coverage and provide regular reports and analysis
- Be responsible for VIP guestlist for brand events and activations
- Monitor industry trends and competitor activities to inform PR strategies
- Manage and host in house staying appointments
- Act as a brand ambassador, representing Jaded at industry events and networking opportunities
- Manage crisis communication and develop contingency plans
Requirements
- An extensive network within Gen-Z sector, including direct connections and relationships with senior media across fashion, consumer/lifestyle, news editors as well as stylists, photographers, influencers, and models etc.
- Considerable experience with a proven track record of running PR in-house within fashion / lifestyle brands in the UK, with a focus on the Gen-Z audience
- A degree in Business, Fashion, Communications, Marketing or Journalism, or equivalent professional experience
- Strong interest in fashion, music, and consumer trends
- A proactive, hands-on attitude, with strong organisational skills and ability to work on multiple projects simultaneously
- Confident in networking and being proactive / thinking outside of the box to secure press placements
- Keen attention to detail and results orientation
- Creative and agile thinking, comfortable operating in a fast-paced environment
- Excellent written and verbal communications skills, including press releases and media pitches
Benefits
- 50% Employee Discount
- Local Business Discounts (joe and the juice, cafés, fitness, beauty etc)
- North-West London office location directly located next to good transport links
- Casual office dress code (your style of dress is up to you, wear what you feel best in)
- Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
- Regular Office Social Events (e.g. payday socials)
