Marketing Assistant
Reports to: Senior Marketing Executive
Start date: ASAP
Office location: Soho, London
About Hunza G
Hunza G was originally born in 1984, known then only as Hunza under the direction of Peter Meadows who created its signature, unique crinkle-stretch fabrication and high-cut leggy designs. Hunza became instantly recognisable in the 90’s after being worn by Julia Roberts in Pretty Woman. In 2015, Hunza added the G when Georgiana Huddart re-launched the brand and became Creative Director after having an obsession with the fabrics throughout her 20’s. With modern nostalgia at its core, Hunza G has grown to become an iconic brand synonymous with the beach.
The role
Sitting within Hunza G’s Marketing Department and reporting to the Senior Marketing Executive, this is an exciting opportunity to join the brand’s fast-growing team. This role is responsible for supporting the team across all brand marketing touchpoints, including press, organic social media, paid social media, and email.
With a focus on comms, the Marketing Assistant is accountable for co-ordinating the brand’s global press communications and owning relationships with the brand’s multiple PR agencies, managing internal and external gifting, championing tone of voice, and overseeing the busy fashion cupboard.
You have experience working within a fast-paced team and have a good understanding of how brand, marketing, and PR assists the overall function of a successful business. A go-getter, you’re comfortable with working in a dynamic and hard-working environment.
Key responsibilities
- Oversee the fashion cupboard and track all samples entering and leaving the brand’s headquarters.
- Manage samples for shoots, organising carnets as required.
- Co-ordinate sample production for shoots with the production team.
- Collaborate with the e-commerce team on product selection for main campaigns, mini shoots, e-com shoots, and marketing activity.
- Garner a thorough understanding of every collection and product with meticulous detail.
- Lead both internal and external press and talent gifting, alongside the brand’s multiple PR agencies.
- Own communications and relationship with the brand’s PR agencies, supplying imagery and relevant information in a timely manner.
- Respond to comments and customer queries through social media comments and Direct Messages in a timely manner.
- Like and comment on relevant posts Hunza G has been tagged in.
- Post scheduled social media posts, including feed posts and Instagram stories, according to the social media planner.
- Update the digital marketing calendar on a regular basis with key information.
- Monitor backlinks, ensuring links to Hunza G e-com align with SEO strategy.
- Meticulously check press coverage is accurate with relevant brand messaging.
- Assist with the creation of press releases.
- Relay press coverage to relevant internal stakeholders.
- Log coverage, compiling regular and ad-hoc reporting.
- Event planning, generating ideas for experiential moments in the digital and physical space.
- Conduct online research and competitor analysis, identifying publicity opportunities.
- Assist with press and digital strategies, identifying opportunities to generate coverage.
- Organise assets across all mediums, including product cutouts, e-com imagery, mini shoots and main campaign shoots.
- Book couriers, maintaining an effective relationship with DHL, and independent shipping and courier companies.
- Keep up to date with the latest industry trends, sharing ideas for new initiatives with the team.
The ideal candidate
- 1-2 years’ experience in a similar role in-agency or working for a brand.
- A keen interest in swimwear and fashion, with focus to fully engage and make an impact in our growing company.
- Passionate about brand, marketing, and e-commerce.
- A creative thinker that’s not afraid to move the dial.
- Solution orientated – a problem solver, flexible, adaptable, and resilient.
- Excellent written and spoken English skills.
- High level of self-motivation to drive your own success and personal development.
- Effective communication skills, building firm relationships with stakeholders.
- Meticulous attention to detail.
- A highly driven team player, confident to work off their own initiative and step outside of their job description if necessary.
- Exceptional organisational skills with the ability to adapt and work to challenging deadlines with changing priorities.
