Role: performance Marketing Manager
Reporting to: Senior Head of Growth
Remuneration: TBC
BACKGROUND
EvolveYou was co-founded in 2019 by personal trainer Krissy Cela and fitness entrepreneur Jack Bullimore, with a dream of creating a global fitness community that would help women build strength and confidence from the inside out.
Learning from her own experiences, Krissy realised that both the gym, and fitness generally, can be intimidating for women who are starting out. She made it her goal to change that for the better. By fusing fitness and technology to create a platform that would expertly guide its users on their fitness journey, EvolveYou was born!
The EvolveYou community grew quickly and has become central to everything we do. It's fuelled by women supporting each other to feel fitter and more confident, because how you feel matters.
About Evolveyou
We are on a mission: to educate all women about how simple fitness can be, make them believe fitness is not about quick fixes but about longevity and well-being. Our goal is to become the biggest and best female strength & conditioning app in the world, helping women build strength, confidence and to evolve their mental and physical wellbeing through movement, resilience and consistency.
We believe fitness should be accessible to anyone, at any time and from anywhere. We strive to build the most affordable, innovative and easy-to-use fitness app, while acknowledging everyone's abilities, goals and preference.
Want to be part of it?
We have an exciting opportunity for a Performance Marketing Manager to join the marketing team in our London office, situated in Old Street within the heart of the London tech hub.
The role has great potential for an ambitious, creative problem-solver who can challenge convention and make an impact, driving data-based decision-making across both our product and marketing work streams.
Directly reporting to the Senior Head of Growth, this role is cross functional between the marketing team (the engine driving EvolveYou growth across the globe) and the product team (an in-house team split between engineering and UX).
About You
- Passionate about digital advertising and social media platforms, particularly Meta and TikTok
- Creative thinker with a keen eye for compelling visual
- Data-driven mindset, able to analyse and interpret performance metrics to inform creative decisions
- Strong communicator and collaborator, comfortable working with cross-functional teams including design, marketing, and analytics
- Enthusiastic about staying up-to-date with the latest trends and best practices in social media advertising
- Strong understanding of performance marketing platforms, including different objectives, campaign types, and goals
- You have experience with writing compelling ad copy
- Strong analytical skills, with the ability to translate data into actionable insights and creative strategies
What You'll Be Doing
- Develop and implement an acquisition strategy to drive new user growth
- Manage day-to-day performance of paid media campaigns across different channels, including Facebook Ads, TikTok Ads, Apple Search Ads, Youtube Ads, Google Ads and more
- Analyse paid media performance and produce reports for senior stakeholders
- Ideate and brief high-performing creatives, encompassing UGC and community-led content, creator briefing, and static assets
- Implement a testing framework to paid media activities, from copy and creatives to audiences and budgets
- Build an attribution system to credit conversions to the right channel, triangulating results from multi-touch attribution, marketing mix modelling and incrementality testing
- Optimise key business metrics (conversion rate, download, sell-through rate, etc.)
- Ensure tracking is always following best practice and lifetime value is considered for different audiences when optimising campaign
Requirements
SKILLS AND EXPERIENCE
- Proven experience in implementing paid social campaigns
- Strong knowledge of different ads platforms (Meta ads and TikTok ads in particular)
- Good knowledge of web analytics like Google Analytics
- You want to be a part of a dynamic and growing business
- Ambitious and eager to learn, thrive and grow in a fast paced environment
- Creative problem solver, who can juggle different things at once
- A passion for EvolveYou mission, vision, and values
- Experience with app analytics tools such as Branch, Appsflyer, or Adjust
- Advertising for a mobile app a bonus
- Basic Photoshop skills a bonus
Benefits
WHAT WE OFFER
- 💸A competitive salary that fairly recognises your experience
- 🌴25 days annual leave + 8 public holidays
- 📅Flexible work environment - Hybrid working, flexible hours, Work From Anywhere allowance
- 🍼Enhanced parental leave
- 🙏Wellbeing budget
- 👚 Oner Active Discount
- 📚Learning & Development budget
- 👀Regular Company Socials organised by our in-house Balance team
- 💭Personal project & learning days
- 🍏Healthy snacks, fruits and breakfast available in our office kitchen
- 💧Free EvolveYou Membership, so you can also incorporate fitness and nutrition into your life!
- 🚀Start-Up culture: the chance to make a real impact, to learn a lot and to work in a fast-paced environment
- 🐶Pet Friendly (we have office dogs!)
EvolveYou is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
