The Opportunity
Join MMT as our Head of Marketing, where you'll lead and execute innovative marketing strategies for our three service lines: Digital Experience, Digital Product, and Digital Transformation. You'll spearhead outbound marketing, support ABM initiatives, and enhance our brand reputation. This player-coach role involves playing a pivotal leadership position within the growth team, leading a dynamic marketing team, collaborating with internal and external partners, and leveraging the MSQ Group network to drive growth and attract top talent. If you're a strategic marketer with a passion for impactful campaigns and business growth, we want to hear from you.
Responsibilities:
- Develop Comprehensive Marketing Strategies: Craft and implement marketing strategies for MMT and our aligned brand, 26DX, to generate leads and drive business growth in line with our ambitious objectives
- Lead and Execute Marketing Programs: Serve as a player-coach, creating strategies and overseeing the execution of marketing programs and campaigns from inception to completion, leveraging the marketing team and cross-functional support
- Adopt Agile Marketing Practices: Embrace the MMT ethos of "Build Fast, Measure Early, Learn Often" to design, test, and evolve campaign strategies and lead nurturing tactics
- Drive Outbound Marketing Initiatives: Own the outbound marketing strategy, focusing on promoting our key services to key client budget holders through innovative campaigns that attract Marketing Qualified Leads (MQLs) in target sectors
- Support ABM Strategies: Collaborate with the New Business team to enhance the Account-Based Marketing (ABM) strategy through coordinated content and campaign plans
- Foster Strategic Partnerships: Work with the Partnerships team to create and manage joint campaigns, content, and events that grow MMT's business in collaboration with our network of technology and consulting partners
- Enhance Focus Lead Client Engagement: Develop targeted campaigns to engage key client targets, building strong relationships and showcasing success stories
- Inspire Internal Engagement: Engage and motivate MMT team members to contribute to our external positioning and reputation through engagement initiatives, award submissions, and company-wide updates.
- Evolve Marketing Collateral: Oversee the continuous improvement of MMT Digital's marketing collateral, including the website, thought leadership content, credentials presentations, and case studies, to build authority and credibility with target clients
- Participate in MSQ Marketing Council: Represent MMT Digital on the MSQ Marketing Council to advance MSQ goals and enhance the group's understanding of our services
- Analyze and Report Performance: Track marketing and sales data to draw insights and provide regular reports and recommendations that inform our roadmap and support business growth
In order to flourish in this role, we would expect to see the following:
- Excellent written and verbal, communication and problem solving skills
- Strong project management, multitasking, and decision-making skills
- Build, Measure, Learn driven marketing mindset
- Real hunger and energy to grow the business through acquisition marketing
- Strong commercial acumen and commercial awareness
- Highly proactive with a "can-do" attitude
- Excellent interpersonal and team working skills
- Charisma and determination to get what is needed from a range of stakeholders
- The ability to work with small teams from different specialisms in a project-based environment
- A born Digital Change Maker, and believer in the 7 MMT Behaviours below
- Experience with Salesforce CRM and Mailchimp or equivalent products
- Experience with LinkedIn Ads and LinkedIn Sales Navigator
Above all we want to hear from people who are motivated and inspired by the above, who can add value to the opportunity and want to be part of a team delivering solutions to a wide client base.
This is a hybrid role with the expectation that you will be available 8 days a month onsite for client meetings or working from one of our offices in Leeds, London or Uppingham.
Please note you must currently hold valid UK Right to Work documentation in order to take up this position.
About Us
We are the digital change makers.
At MMT, we build platforms and partnerships that empower businesses to realise digital value, faster.
By cutting through complexity with the agility to think and do, we guide our clients to be digitally better - making positive impact for our clients' teams, customers and bottom line. Where challenges exist with innovation, strategy, speed of delivery, customer experience and costly infrastructure, MMT can deliver measurable results and help businesses achieve digital maturity at speed.
We partner with clients such as Boots, Vodafone and BP to equip them with all what's needed to successfully innovate and lead the industry with a digital-first approach. We also work with organisations like Translink and Sovereign to create future facing platforms and services for their customers.
Our "one team" culture means we build open and honest relationships that last.
We are part of MSQ, a joined-up community of best-in-class agencies, helping businesses build high EQ brands to attract, convert, retain and grow valuable customers.
What Motivates Us
At MMT we don't only care about what work is done, we also care about how we get things done. The MMT Behaviours are part of our DNA and what makes us stand out from the crowd, build trusted solutions for our clients and build a better future.
Our team can use the below behaviours to check in on how they are performing.
Build trust. Don't let it rust.
We build high levels of trust with our clients and our colleagues, and we work to maintain that trust over time.
Adopt a growth mindset
We are energised by change; we continually explore new approaches to achieve great results. We push our own boundaries to grow our skills and capabilities.
Go and see for yourself
We walk in the shoes of others; our clients, their customers and our fellow MMTers so we understand their challenges.
Bring challenge and solution in equal measure
We challenge the status quo and develop practical solutions to build a better future for all.
Build fast, Measure early, Learn often
We think lean, deliver value fast & continuously improve.
Run towards the fire
We roll up our sleeves and tackle challenges head on, supporting our clients and colleagues even when it's not our direct responsibility.
Nurture our community
We take steps to positively impact our colleagues, clients, community and environment.
Our commitment to Diversity, Equity & Inclusion
"A place to belong, be valued and thrive"
As a part of the MSQ Partners group we are committed to and believe in building an inclusive culture with quality of opportunity and advancement through fairness and transparency.
That means working together to create a culture where everyone can thrive and succeed; striving towards no pay gender gap, increasing ethnic and gender diversity at all levels of our company, training our people in areas that promote minority, racial and gender equity, and ensuring the diversity and inclusivity of our work product.
