We are Bionic, the UK's number one business comparison and switching service. It's our mission to make it radically easier to run a small business and earn the lifetime loyalty of British businesses. To do this, we combine world-class human service with smart technology and data. This means our tech-enabled experts can quickly match business owners with the best deals on their business essentials - energy, connectivity, insurance, and finance.
We also partner with leading price comparison websites, including Compare the Market, MoneySuperMarket, Uswitch for Business, and Confused.com, who trust us to provide their business energy switching services.
As part of our exciting growth plans, we are looking for two Product Marketing Managers to join our team.
About the role
Working collaboratively with commercial, tech, partnerships sales, and media agencies, this role is responsible for translating product and customer understanding into customer acquisition plans that allow us to increase our market share via inbound direct and partners.
Key Responsibilities{{:}}
- Design, manage and execute (with agency support) customer acquisition plans using media channels that meet Bionic's growth goals (starting with PPC, Display and Paid Social).
- Be the voice of the customer. Conducting market research, competitor analysis, understanding market trends, and reviewing customer feedback to inform product and marketing planning.
- Use customer insight and understanding to identify new category entry points and channel opportunities to test and grow acquisition volumes.
- Ensure creative and messaging effectively communicates product benefit to customer jobs to be done and motivations, rolling up your sleeves where required e.g. ad copy / landing page copywriting.
- Work with the product team to align marketing activity to product roadmaps, providing real world feedback to inform optimisation.
- Monitor performance and continuously optimise the customer journey. Owning the marketing metrics and ideating and deploying a roadmap of A/B tests.
- Work with partnerships teams (and with partners where required) to optimise performance in-channel and in-journey, as a marketing subject matter expert.
- Work in tight feedback loops with the broader brand and marketing team, product, commercial, sales, partnerships and D&I teams.
- Own the media agency relationship for your product, leading them on the execution of plans, and working with them to 1. Define campaign architectures that enable growth and scale 2. Deliver forecasting, budgeting, KPI setting and performance reporting and 3. Deliver ad platform tagging and tracking
The interview process
- Initial conversation with our Talent Acquisition Team
- 1st stage interview with the Hiring Manager
- 2nd stage presentation-based interview with some of the wider team
- Final stage interview with an Exec member
Requirements
You'll be able to demonstrate{{:}}
- Considerable marketing experience, working in dynamic and fast paced environments.
- Experience in customer first marketing planning and budgeting.
- A track record of delivering growth plans and results.
- You're a proven problem-solver with the ability and desire to roll your sleeves up where needed.
- Ability to interpret and action qual and quant research into marketing activity.
- An entrepreneurial and curious mindset. Curious about our customers and how our products can make running their businesses radically easier.
- Experience in Insurtech or Fintech desirable.
About Bionic Group
Bionic has over 850 people working across three office locations and four businesses; Bionic - London, Bionic Outbound - Luton, Think Business Loans - Chelmsford, and Smart - Field based agents.
We have a high energy work environment wherever the location; you can feel the passion the moment you walk through our door! Our work environments are packed with amazing people and energy, hubs of collaboration, creativity and fun! We're one team, we get stuck in, we roll our sleeves up and we care about helping each other out wherever we can. We set the highest standards and show up every day to be the best version of ourselves.
Working at Bionic means provides you many opportunities to advance your career, with incredible progression, recognition, and reward.
Benefits
We know that our employees are what sets us aside from our competitors, our benefits are just part of the way we say thanks.
Enhance your health & wellbeing 🌱
- Employee Assistance Programme, including a virtual GP service, priority physio & talking therapies
Taking time away from work 🏖️
- 25 days annual leave plus the 8 UK bank holidays, increasing with tenure
- 1 paid family/religious day of leave per year - following successful probation period
- 1 paid charity volunteering day per year
- Option to buy/sell up to an additional 3 days leave per year
Family matters{{:}} for the special moments 🏠
- Enhanced maternity, paternity or shared parental leave
- 2 days off for your wedding upon joining, and up to 5 days after 2 years' service
- Flexible working options & a hybrid work approach
Financial wellbeing 💸
- Auto-enrolled salary sacrifice pension scheme
- Season ticket Loans, salary advances & loans to buy/rent a home - based on tenure
Recognition 🌟
- Highflyers incentive, a VIP experience for our high performers across Bionic group to celebrate success
- Company summer & Christmas party celebrations, business and local zonely & annual awards and recognition
