We are seeking a dynamic and strategic Director of Brand Marketing to lead the development and execution of our brand strategies, as we grow our retail landscape. The ideal candidate will have a deep understanding of the beauty industry, retailer partnership, consumer trends, and marketing strategies that underpin both DTC and B2B. They will be responsible for driving brand growth, enhancing brand equity, and ensuring brand consistency across all touch points
Welcome to Trinny London!
Here at Trinny London, we're changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.
We have achieved tremendous growth since 2017 and we're proud to be one of Europe's fastest-growing beauty brands. We're generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.
The Role
- Develop and execute comprehensive brand strategies to drive brand awareness, equity, and growth across owned and retail channels
- Lead cross-functional teams to ensure alignment and integration of brand strategies across product development, marketing, sales, and operations
- Conduct market research and analyze consumer insights to identify opportunities for brand differentiation and growth
- Oversee the development of brand positioning, messaging, and creative assets to effectively communicate the brand's value proposition
- Collaborate with product development teams to identify new product opportunities and ensure alignment with brand objectives
- Manage brand budgets and allocate resources effectively to maximize ROI
- Monitor market trends, competitive landscape, and consumer behavior to anticipate changes and adapt brand strategies accordingly
- Build and maintain strong relationships with key stakeholders, including internal teams, external partners, and influencers
- Drive innovation and continuous improvement in brand strategies and processes
- Measure and analyse the effectiveness of brand initiatives, using data-driven insights to inform future strategies
Requirements
- Develop and execute comprehensive brand strategies to drive brand awareness, equity, and growth across owned and retail channels
- Lead cross-functional teams to ensure alignment and integration of brand strategies across product development, marketing, sales, and operations
- Conduct market research and analyze consumer insights to identify opportunities for brand differentiation and growth
- Oversee the development of brand positioning, messaging, and creative assets to effectively communicate the brand's value proposition
- Collaborate with product development teams to identify new product opportunities and ensure alignment with brand objectives
- Manage brand budgets and allocate resources effectively to maximize ROI
- Monitor market trends, competitive landscape, and consumer behavior to anticipate changes and adapt brand strategies accordingly
- Build and maintain strong relationships with key stakeholders, including internal teams, external partners, and influencers
- Drive innovation and continuous improvement in brand strategies and processes
- Measure and analyse the effectiveness of brand initiatives, using data-driven insights to inform future strategies
We always love to hear from anybody interested in the Trinny London team! Although we are looking for the essential skills listed above for this role, we're always keen to hear from ambitious individuals looking for their next challenge.
Benefits
We want to provide our customers with the tools and confidence to be their best, and we do this for our team too through our benefits:
- Flexible working with core working hours
- Hybrid working (but when you do come into our amazing office, it's fully stocked with snacks and drinks)
- 25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year)
- Welcome to Trinny London Starter Stack and swag
- Company discount for yourself, your friends, and family
- Vitality health scheme
- Employee share scheme
- Discretionary annual bonus
- An annual personal training and development budget
- Enhanced family friendly packages
- Pension scheme
- Cycle to work scheme
- T-Parties = many office socials as well as summer and festive celebrations!
Equal Opportunities
We celebrate diversity within our customers, our products, and within the teams we build. We champion inclusivity and giving everyone a chance to be the best versions of themselves.
We are committed to equality of opportunity across the company and welcome people from all backgrounds, with their unique perspectives, ideas and experiences.
