UK Marketing Director, B2B
Limbic's vision is to ensure the highest quality mental healthcare is accessible to everyone, everywhere. We do that by building AI therapy tools to augment and enhance the capabilities of human therapists. We've already helped over a third of NHS Talking Therapies deliver better patient outcomes while improving clinician satisfaction. Now, we're hiring a marketing director to support our continued growth in the UK.
The marketing director will oversee our marketing efforts in the UK. Initially, this will mean using an ABM approach to engage and retain a fairly small list of target accounts, while setting us up for expansion into other markets and geographies. The ideal candidate will have B2B SaaS experience.. Bonus points for experience marketing into the NHS.
This person will report to Limbic's global head of marketing and will be a key member of our commercial team.
Roles and responsibilities:
- Own our ABM approach in the UK. Lead both the strategy and execution of targeted and custom campaigns to named accounts, aligning with sales on both operations and reporting
- Drive a content strategy that drives toward UK revenue goals, supports global SEO efforts, and positions Limbic as the most trusted AI for mental healthcare. This will include developing copy for our website, blog posts, and sales assets
- Help lead our martech stack. You'll be proficient in Hubspot and comfortable managing paid search and paid social campaigns. You'll also help manage our website, including spinning up landing pages
- Build and maintain dashboards to report on current marketing efforts and owned KPIs, and to unlock insights that inform future campaigns. Think: channels, sources, lead lifecycles, pipeline velocity, CAC, brand awareness, win-loss analysis, etc
- Become an expert on the NHS Talking Therapies, in particular, and the broader mental health market landscape
- Set and maintain a steady cadence of clinician interviews to understand their workflows and pain points, and seek their feedback on Limbic's products and features
- As the senior-most member of the UK marketing team, mentor and manage team members across content, design, and operations.
Requirements
- Previous experience leading ABM and lead generation—strategy and operations—for B2B SaaS.
- Experience managing events marketing—conferences and hosted events
- Ability to manage multi-channel campaigns using events; earned, owned, and paid media; SEO; direct mail; webinars
- Proficiency with Hubspot or similar
- Experience building targeted account lists, mapping buyer committees, and crafting messages to different personas
- Enthusiasm for working in close partnership with sales.
This is more than a job; it's a mission. You'll wear many hats, from crafting presentations to overseeing events and managing PR. But the hustle is worth it—you'll be at the heart of a company making a real difference.
Benefits
This is no ordinary benefits package - at Limbic, we fuel your growth inside and outside of the office.
- We're offering a competitive base salary of £90,000 to match your impressive skills
- ️Work from anywhere (or Everywhere!): Remote work? London office? Hybrid hero? You choose what works best for you
- Recharge and Refuel: 25 paid time off days are yours to use for adventures, relaxation, or just catching up on some well-deserved couch time
- Family Time Matters: We offer generous paid maternity, paternity, and parental leave packages - because family always comes first
- Own a Piece of the Future: Get in on the ground floor with equity share options - this is your chance to be part of the future of mental healthcare.!
- We take employee wellbeing seriously. That means quarterly "life days" to de-stress and recharge, plus ongoing mental health support and monthly wellbeing initiatives to keep you happy and healthy
