Who we are, what we do & why we do it:
We are Dext - the world's leading provider of accounting automation and spend management software. Our products give businesses real-time visibility and control over spend, payments and expenses, and help accountants and bookkeepers reach new levels of efficiency when working with complex financial data workflows. We are trusted by over 1 million SMBs worldwide. Our solutions embrace AI, machine learning and emerging technologies to advance and improve the accounting process for all, to make accounting more effortless.
We are now seeking a Director of Field Marketing for our UK business. This person will report directly to our Chief Marketing Officer and lead a team of three marketing professionals. They will be responsible for defining and executing the UK Marketing plan, and collaborate closely with our UK GM, the wider RevOrg, product marketing, marketing operations, digital marketing, and brand and content.
The new Director of Field Marketing will act as part of the wider marketing leadership team.
The Role - what you'll do as our Director of Field Marketing
- Lead marketing planning for the UK region, developing and executing a year long plan of marketing activity to drive revenue from all audiences in the region.
- Identify market segments & develop and execute a measurable demand creation strategy that drives revenue
- Work with product marketing and regional experts to understand the UK market, select targets and define marketing strategy.
- Partner with the UK GM to align on UK priorities to define marketing plan & spend
- Work closely with Director Digital Marketing to help drive results from paid & organic online channels
- Recruit, lead and mentor the UK marketing team.
- Manage the UK marketing budget, optimising activity to improve CPL, CAC and conversion rates.
- Measure, track and manage UK marketing KPIs and reporting across the funnel.
- Work with Marketing Operations to analyse funnel metrics and determine campaign priorities
- Identify opportunities for joint Marketing with key UK strategic partnerships working closely with the VP Global Partnerships
About you - what we are looking for:
Below are our ideal requirements, but we hire on potential, not just on experience, and we know that some people are less likely to apply for a role if they don't meet 100% of the criteria. At Dext we are committed to cultivating a diverse, inclusive and empowering culture, so please apply if you meet the majority of these competencies.
- 15+ years of experience in B2B demand generation, events, product & field marketing
- Ideally some experience gained with an accounting and bookkeeping technology business (however this is not essential)
- Expertise in presenting structured marketing plans to senior management
- Experience of working in a global business and strong experience of briefing through cross functional teams
- The ability to create and executing effective multi-channel campaigns
- Strong budget management and campaign metrics reporting (ROI, CPL,CAC)
- Excellent project management, organisation, coordination, and stakeholder management
- Experience in supporting sales enablement and processes
- A proven track record in negotiating marketing program costs with vendors
- Experience of Salesforce, HubSpot and JIRA is preferred
- Ability to mentor teams, prioritise workload and delegate effectively
What you will be part of - our values, culture and behaviours:
We are a highly ambitious, innovative, market-leading FinTech. We are a global, Private Equity backed business (HgCapital), but we have the dexterity and pace of a scale-up. We are uncompromising in our desire to achieve our best, day-in day-out, and we have three clear values which guide everything we do:
Be Brave - Everyone in the company has a voice to challenge ideas and the status quo.
Be Exceptional - We set high standards and aim to be exceptional at what we do.
Be Together - We are one team. There is no such thing as individual success without team success.
Our behaviours are how we practically live and breathe our values and are an essential part of life at Dext. Our behaviours guide us and inform how we communicate, collaborate and support each other. They are:
Be Diverse, be Courageous, be Considerate, be Transparent, be Focused, be Accountable, and above all, be Dexterous!
What we will give you - the perks:
- Competitive salary;
- Flexible working;
- 25 days off plus bank holidays volunteering days, summer hours and a day off the week of your birthday;
- Employer-paid private medical insurance and health cash plan (Medicash - reloadable shopping cards, cinema ticket discounts, online discounts and more!);
- Cycle to work scheme;
- Access to LinkedIn Learning;
- Payroll giving;
- Income protection;
- Mental health support through Help@Hand.
See who you would be reporting to linkedin.com/in/emily-westgate-a5a096a
