Wolf & Badger is on a mission to make retail fair. Working to support our community of 2000+ independent designers from around the globe, we connect customers with ethically sourced fashion, design, home and beauty through our online marketplace and flagship stores in London, New York City and Los Angeles.
We are a rapidly growing scale-up business, now entering an exciting new phase of growth and looking to expand our team of 120 people currently located between London, Málaga, New York and Los Angeles. We are a Certified B Corporation, with social and environmental purpose at the core of everything we do, read more about us here.
The role
As a Marketing Executive at Wolf & Badger, you will work across different marketing channels on a variety of initiatives, bringing a proactive, organised, and efficient approach to your work. With a strong focus on copywriting, data analysis, and stakeholder management, you will play a key role in driving the success of our marketing campaigns ensuring all content is aligned with our branding and tone of voice.
What You'll Do:
- Email Production: Create engaging content and subject lines, design visually appealing emails, and ensure every detail meets our high standards. You'll build, schedule and deploy email campaigns, conduct A/B tests, and tailor content for different customer segments
- Performance Reporting: Use data to evaluate channel and campaign performance, providing insights to drive improvement. Your reports will inform future strategies and support us in achieving our goals
- Copywriting and Proofreading: Support with the creation and editing of compelling copy across all marketing channels including; social media, emails, general marketing materials, magazine, and paid ads. You'll ensure all content aligns with our brand voice and resonates with our audience
- Brand Champion: Represent the Wolf & Badger brand in all written content. You'll maintain our tone of voice across channels and create messages that engage and inspire and resonate with our customers
- Magazine Management: Upload, proofread, edit, and schedule articles for our online magazine. You'll collaborate with the Marketing and PR teams to boost engagement and track the magazine's performance with monthly reports
- SEO and Content Processes: Learn about SEO and take on responsibilities to improve our online presence. You'll educate the team on content processes, fostering a transparent and efficient workflow
- Content Creation: Combine creativity with data insights to produce the best written content. Manage our brand features, keeping track of new and existing brands' exposure on the platform. Organise image submissions and source imagery for marketing projects. You'll also assist with content creation for our stores
- Promotional Coordination: Keep our promotional calendar on track and ensure all teams are aligned.
Requirements
Values in action
Our core values of Execution, Innovation, and Fairness are at the heart of everything we do, driving us to deliver exceptional results, pioneer new ideas, and uphold integrity in all our interactions. Here is how these values translate to skills required for this role:
Execution:
- You are self-motivated, highly organised and versatile
- You have experience in a marketing role, with a strong focus on content creation, copywriting, and CRM
- You have demonstrated experience in writing and editing for various marketing channels (e.g., social media, email, blogs, ads)
- You are able to manage customer data, segment audiences, and personalise communications effectively
- Experience in managing email marketing campaigns, including segmentation, A/B testing, and performance analysis is desirable
- Tech savvy - you'll be working with different marketing and data analysis software
- SEO and CRM experience and proficiency is desirable
Fairness:
- You will have meticulous attention to detail, with exceptional written and verbal communication skills and impeccable grammatical skills
- You bring a can-do attitude, willingness to learn, and a proactive approach to work
- You have strong alignment with our values and a background or interest in interiors, fashion, design, beauty, and ethical and sustainable practices
- You enjoy being part of a team and doing whatever it takes to help that team succeed. You are self-motivated and highly organised, with the ability to adapt and thrive in a scale-up environment
- You strive to understand your customers and use insights to inform your strategies and tactics
Innovation:
- You are a creative thinker with the ability to generate innovative ideas and solutions
- Flexibility and adaptability to changing priorities and new obstacles, with the ability to thrive in a scale-up environment
- Passion for Copywriting: You love crafting compelling messages and have a keen eye for detail
- You have a desire to work across marketing channels and on various initiatives. You're eager to improve your skills, welcome feedback, and strive for excellence
Why us
At Wolf & Badger we are committed to fostering a dynamic and inclusive workplace culture where every team member can thrive. We provide ample opportunities for personal and professional growth, offering resources, training, and mentorship to support our employees' development.
Collaboration is at the heart of everything we do, with cross-functional teamwork and open communication driving our success. As the UK's first B Corp certified marketplace, our work is deeply purpose-driven. We are dedicated to promoting ethical and sustainable practices in the fashion industry, empowering independent designers, and making a positive impact on our community and the world.
Benefits
- Competitive salary £27k-£29k depending on skills and experience
- Flexible hybrid working policy with access to a creative work environment in central London
- 25 day holiday allowance in addition to bank holidays
- Paid annual volunteering leave, pet-ernity leave and heartbreak leave
- Quarterly Wellness Wallet - Free money to spend on products and services which are meaningful to you
- Subscription to Yulife health and wellbeing app to reward you for everyday healthy activities
- Opt in health insurance plan via salary sacrifice
- Cycle to work scheme
- Ample paid sick leave to support mental and physical health
- Staff discount across Wolf & Badger, in-store and online
- Excellent career opportunities in a rapidly growing international business
- Meaningful work! We are a proud B-Corp which is leading the change in responsible retail - for people and planet
