Role: Head of Marketing
Reporting to: Managing Director
BACKGROUND
EvolveYou was co-founded in 2019 by personal trainer Krissy Cela and fitness entrepreneur Jack Bullimore, with a dream of creating a global fitness community that would help women build strength and confidence from the inside out.
Learning from her own experiences, Krissy realised that both the gym, and fitness generally, can be intimidating for women who are starting out. She made it her goal to change that for the better. By fusing fitness and technology to create a platform that would expertly guide its users on their fitness journey, EvolveYou was born!
The EvolveYou community grew quickly and has become central to everything we do. It's fuelled by women supporting each other to feel fitter and more confident, because how you feel matters.
About Evolveyou
We are on a mission: to educate all women about how simple fitness can be, make them believe fitness is not about quick fixes but about longevity and well-being. Our goal is to become the biggest and best female strength & conditioning app in the world, helping women build strength, confidence and to evolve their mental and physical wellbeing through movement, resilience and consistency.
We believe fitness should be accessible to anyone, at any time and from anywhere. We strive to build the most affordable, innovative and easy-to-use fitness app, while acknowledging everyone's abilities, goals and preference.
Want to be part of it?
We have an exciting opportunity for an inspiring and experienced Head of Marketing to join our team.
Job Description
As the Head of Marketing, you will lead and oversee all marketing activities at EvolveYou. You will need to apply strong, inspirational leadership skills to lead and motivate a team of marketeers, analysts and creatives ensuring they are working to achieve business growth objectives and deliver marketing activities, campaigns and collaborations effectively. This role requires someone who is creative, analytical and results driven.
You will be responsible for shaping the marketing strategy in order to achieve subscriber acquisition, revenue, retention and ROI targets across the EvolveYou App, as well as enhancing brand awareness.
Collaboration with other teams such as product, CX, and operations is essential to ensure alignment with overall company goals and to provide insights for project refinement and development.
The Head of Marketing will report into the Managing Director and you will be expected to report and update senior stakeholders on overall Marketing performance, whilst also providing status reports of various projects and initiatives.
What You Will Be Responsible For
- Manage and optimise a diverse marketing budget across various channels to achieve growth targets and ROI goals
- Develop and execute marketing strategies in alignment with key business objectives
- Lead the development and implementation of comprehensive marketing plans
- Monitor and report on subscriber and revenue KPIs to senior leadership regularly
- Maximise user acquisition through effective utilisation of all marketing channels
- Identify and strategise the implementation of new or expanded revenue opportunities
- Demonstrate expertise in SEO, PPC, affiliate, social, brand and influencer marketing practices
- Lead team members in day-to-day duties, project management, and larger ad hoc projects
- Foster strong relationships with cross-departmental teams to facilitate collaboration and direction
- Ensure compliance with regulations, professional standards, policies, procedures, and legislation
- Manage creative agencies and retainer partners as necessary
- Oversee social media planning and execution
- Ensure effective communication of company marketing goals across the organisation
- Promote and embody strong and inspirational leadership within the team, reflecting the company's values and leadership behaviour framework
Requirements
- Minimum 5 years' experience in a marketing role
- Minimum 3 years' experience in a leadership role within a fast-paced marketing environment, preferably in the fitness or health industry
- Demonstrated track record of developing and executing successful marketing strategies that drive user acquisition and engagement
- Strong analytical skills with the ability to interpret data, draw actionable insights, and optimise marketing campaigns accordingly
- Excellent communication and interpersonal skills, with the ability to effectively lead and collaborate with cross-functional teams
- Experience managing multi-channel marketing campaigns including CRM, social media and paid advertising
- Proficiency in marketing analytics tools
- Creative thinker with a passion for health and wellness, capable of generating innovative ideas to differentiate our brand in the market
- Excellent communication and presentation skills
- Able to make quick but rational decisions when working under pressure.
Advantageous but not required:
- A Chartered Institute of Marketing (CIM) professional diploma
- Or a qualification from the Institute of Data and Marketing
- Bonus : You like dogs (we have two office golden retrievers!)
If you are a dynamic and results-oriented marketeer with a passion for technology and fitness, we invite you to join EvolveYou on this exciting journey. Apply now to be a key driver of innovation in the health and wellness space.
Benefits
- 💸A competitive salary that fairly recognises your experience
- 🌴25 days annual leave + 8 public holidays
- 📅Flexible work environment - Hybrid working, flexible hours, Work From Anywhere allowance
- 🍼Enhanced parental leave
- 🙏Wellbeing budget
- 👚 Oner Active Discount
- 📚Learning & Development budget
- 👀Regular Company Socials organised by our in-house Balance team
- 💭Personal project & learning days
- 🍏Healthy snacks, fruits and breakfast available in our office kitchen
- 💧Free EvolveYou Membership, so you can also incorporate fitness and nutrition into your life!
- 🚀Start-Up culture: the chance to make a real impact, to learn a lot and to work in a fast-paced environment
- 🐶Pet Friendly (we have office dogs!)
EvolveYou is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
