Lime is the world's largest shared electric vehicle company. We’re on a mission to build a future where transportation is shared, affordable and carbon-free. Our electric bikes and scooters have powered 400+ million rides in 250+ cities on 5 continents, replacing an estimated 100+ million car trips. Named a Time 100 Most Influential Company and Fast Company Brand That Matters, we achieved a fully profitable year in 2022, becoming the first in our industry to reach this milestone.
Lime is the world’s largest shared electric vehicle company. We are on a mission to create a future of transportation that is shared, affordable and carbon-free. As we tackle this ambition, we seek a Marketing Manager to join the Global Communications & Brand team to manage brand marketing and activation campaigns that strengthen Lime’s brand and reputation among riders, local city policymakers, key opinion leaders in our EMEA region. This role reports to the Director of Brand Marketing, based in New York City.
What you'll do:
- Manage brand marketing efforts for our EMEA cities, with the goal of driving awareness for the brand and improving perception of Lime among our core audiences
- Work closely with local Lime teams (operations and government relations) to understand marketing and brand needs for the region, develop strategic marketing campaigns to address local needs while balancing the needs of the master brand
- Own all aspects of integrated brand campaigns in our cities across offline, experiential paid and owned channels, including goal-setting, message development, campaign execution and measurement
- Project manage the localization and adaptation of global campaigns to be on-brand, on-time and on-budget
- Effectively work with our team (Brand, Comms and Creative) as well as cross-functional partners to create campaigns, collateral and assets that support a consistent brand voice globally, while appropriately localizing to the needs of each city and its riders
- Proactively identify opportunities that bring the Lime brand into culture
- Track KPIs and evaluate results of launched initiatives and implement operational improvements
About you:
- 5+ years experience working on integrated (multi-channel) marketing campaigns from strategy & creative development, campaign execution, media buying and measurement
- Experience managing multiple marketing campaigns, with channels including paid media buying and off-line activations, and experiential
- Proactive, detail-oriented, creative and high-energy team player
- Great instincts and ability to confidently communicate with and influence a diverse audience with diverse priorities
- Strong writer and communicator who can write creatively across channels, including social media, and who just “gets it”
- Able to seamlessly build trusted relationships across all levels
- Maintain cool and humor in times of stress
- You stay on top of culture, current marketing & social media trends and innovation
- Interest and passion to work for a transportation and sustainability focused mission-based company
- Experience working in a global company across time zones, with an understanding of how to both maintain consistency of global messaging as well as openness to understanding and applying cultural nuances
Why Lime?
When you join Lime, you join a global community of smart, caring, talented individuals working together to deliver world-changing results; striving to create an experience that enables Limers to do their best work. Here are some ways we support and invest in our team:
Competitive salaries, performance-based annual bonus and pre-IPO equity
Health and wellness offerings for all team members starting day one including access to top-tier fitness and mindfulness apps
Flexible vacation policies with ample paid holidays tailored to country of residence
Fully-paid leave following the birth or adoption of a child and financial, medical and educational support for Limers pursuing parenthood
Support for retirement and financial goals with unlimited access to financial advisors
Unlimited, complimentary use of our vehicles in hundreds of cities around the world
Professional growth opportunities through quarterly learning days and top-tier tools
Opportunities to connect across teams and locations to network, socialize and volunteer
Culture of belonging with Employee Resource Groups that engage and promote cultural awareness and DEI training across all functions
Consistent recognition of great work through meaningful rewards and career advancements
Benefits and perks vary depending on the nature of your employment and country of residence. Terms and conditions may apply.
If you want to make an impact, Lime is the place for you. Not sure if you meet all the qualifications? If this role excites you we encourage you to apply. Explore all opportunities on our career page.
Lime is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and globally diverse team – which includes individuals with different backgrounds, abilities, identities and experiences.
