And Begin is a forward-thinking, personalised prescription skincare brand made for midlife skin.
Created by the personalisation pioneers behind Skin + Me and based on the success of its millions of prescription Daily Dosers. And Begin takes its learnings from Skin+Me's data on women of 45+ and couples this with peerless dermatological authority. We are the brand synonymous with personalised skincare, specifically tailored to the needs of midlife skin. We are looking for a creative, organised and passionate individual to join our Influencer Team at Skin + Me.
This is a hybrid working role with three days a week in our Paddington HQ (Mon, Tue, Fri) and two days remote.
The role:
As an Influencer Marketing Executive at And Begin you will be working across the entire end-to-end pipeline, from outreaching to influencers to briefing in and vetting content production. Your role will be instrumental in helping us hit our KPIs and ambitious growth targets.
The ideal candidate will have some experience in either influencer marketing or social media management, and good basic knowledge of key marketing metrics. This role will be pivotal in growing the influencer channel, from strategy to execution.
The successful candidate will be confident working autonomously and communicate well with others,including senior stakeholders. They will be positive, energetic and ambitious, looking for an opportunity to take their career to the next level in a fast growing business.
What you'll do:
- Identify suitable influencers through extensive research that will be a good fit for the And Begin brand
- Reach out and contact influencers/agents to sell-in the opportunity of working with And Begin.
- Experiment with different messaging and formats of contact to see what gets the best response rate from influencers
- Negotiate best in-market commercial deals for each influencer to ensure we are getting the most cost-effective partnerships
- Coordinate with influencers/agents to sign contracts
- Coordinate with influencers to ensure that they sign-up and any queries are answered that they might have during the process and on receipt of the product
- Clearly brief the influencer on messaging and creative format that is most effective for performance, feeding back when you think the content needs to work harder
- Manage closely to commercial KPIs including sign-up volume, CPA and LTV
- Continuously evaluate the end-to-end process and identify any opportunities to streamline it
- Work across a variety of channels including Instagram, YouTube & TikTok
- Work closely with the rest of the growth team to build out your marketing knowledge and help build a solid portfolio of growth channels
Who you are:
These are the skills we're looking for. Even if you don't tick every box, but feel you're right for us, we'd still love to hear from you.
- Commercially-minded and driven by hitting targets
- Creative thinker who can help direct an influencer to craft the best content possible
- Highly organised and able to effortlessly manage multiple work streams at the same time
- Experience in influencer marketing or social media is preferred but not essential
- A strong understanding of how to apply data to measure success. Experience with Excel is a plus
- Appetite for learning and developing both professionally, in a marketing career, and personally in a rapidly growing company
Why should you choose And Begin / Skin + Me?
- A daily challenge - in a thrilling, entrepreneurial start-up environment, no two days will ever be the same
- Make a difference - work within a revolutionary company that is focused on improving millions of lives
- Significant equity - potentially life-changing value if you commit to our long-term mission
- Serious commitment to growth - personal development is important to us and we'll make sure we support your growth, and give you broad experience across your role
Benefits:
- 25 Days Holiday (+ all the usual Bank Holidays) - It's important to take a break and recharge, that's why we offer a generous holiday allowance
- Free Breakfast & Lunch - It's important you are well fueled for the day so we've got your breakfast and lunch covered. Plus drinks and snacks are available too!
- Hybrid working to give you flexibility - We are all remote on Wednesday and Thursday. When we are in the office on Monday, Tuesday and Friday our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7 is fine too. Need more flexibility around your life - just let us know
- Equity - We offer a competitive salary and a generous share award package that means every employee has a stake in the business. We really are all in this together
- Health and wellbeing focus - We offer a healthcare cash plan, cycle to work schemes plus free healthy breakfast and lunch in the office. We'll be sure to always prioritise your physical and mental health
- £500 annual development budget for learning, training and development opportunities. Courses, books, software - if it helps you in your role, we'll help you get it
- For working parents, we're proud to offer assistance, helping you save on nursery fees. The workplace nursery benefit allows you to save tax and National Insurance on the full cost of your nursery fees each month
- Culture club - Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more
- You'll get highly discounted Skin + Me & And Begin products for you, and 10 friends + family too
- Generous employee referral scheme, if you know more fabulous people refer them to work with us too and you'll get a bonus when they pass probation
- Dog-friendly office with two very cute resident dogs!
