About Finisterre
Born two decades ago from the needs of hardy British surfers, Finisterre is proudly B Corp certified and a leader in its field; designing functional and sustainable products for those that share a love of the sea and adventure. Whether based at our cliff top headquarters in St. Agnes, Cornwall or in one of our eleven retail locations across the UK, Finisterre is a truly unique brand and career proposition.
Perched a few hundred meters from the crashing Atlantic, our HQ at St. Agnes' Wheal Kitty Workshops is at the heart of our brand. Here we stay true to our original design ethos of functionality and sustainability brought to life in an understated style and identity, always remaining committed to product, environment, and people.
Our people are at the very heart of the Finisterre brand, wherever they may be in the world, sharing our values and vision to make the world a better place. Culture and team are everything here. We take care to create a working environment where our people are valued and can thrive and grow with us. It's a buzzing place to work, and we are privileged to enjoy the natural environment and ocean on a daily basis.
As we enter the next exciting stage of global growth, we are on the lookout for talented individuals to join our crew. So, if you are as passionate about the ocean as we are, if you embody our values to be Brave, Honest and Driven, if you want to be part of a truly authentic, purpose-led brand and you share our vision to create exceptional products in a responsible way, then we would love to hear from you
About The Role
Community is at the heart of our brand - we believe in creating real, meaningful relationships with our customers, our employees and our suppliers. If we get people talking about us organically, then it will be the fuel for our future growth. This role is all about supporting the Community function at Finisterre - it's about ensuring community comes to life in the way we expect - as well as on time and on budget. It would suit a highly organised 50/50 thinker - meaning 50% strategic thinking and 50% creative output. The three primary focuses of this role are Activism (content and partnerships), Ambassadors and Retail Marketing.
Key Responsibilities
- Support on the implementation of our community marketing strategy, driving our brand and business targets (with awareness of key KPIs)
- Support customer acquisition and retention through our three growth pillars - Product, Environment, People. You understand how your activities will be measured and you thrive on overachieving
- Work closely with our other channel partners, ensuring they have all the information required to execute any community-led activations in their channels.
- Support on internal comms around community activations across the organization so that everyone is aware of what's happening and feels motivated to help it succeed
- Support on research for briefs that deliver on community objectives, as well as writing smaller briefs on your own - they should be clear, well-articulated and have input from other channels as well as outside sources (when required). The output of these briefs is excellent creative that delivers on community's pre-determined targets
- Support with reporting results, ensuring that the data is presented in an engaging and easy to understand way so that everyone understands the impact of Community
- Administration workloads - weekly fulfilment of product orders and gifting across a spectrum of projects. Liaising with individuals, organisations and business partners to ensure timely delivery and execution of product needs
- Ability to be available, attend and represent the business across events and other community activations
- Confidently speak to and for the brand internally and externally
- Excellent organization, time management and communication, you support the Senior Community Marketing Manager, enabling them to be successful (which they do for you in turn!)
Requirements
WHAT YOU'LL BRING TO FINISTERRE
- Passion for marketing - with an enthusiasm for community and relationships.
- Burgeoning strategy skills - able to understand how community activities drive our strategic priorities
- Great communication skills - you know who to involve and when, you set them up clearly with the information and expectations that they need to deliver
- Great taste - you intuitively understand what is on and off brand for Finisterre.
- World-class people skills. This is all about the law of attraction. You are naturally magnetic and thrive by meeting and getting to know new people and partners. You are a natural connector
- An entrepreneurial spirit. You understand how your work impacts the business and you feel exhilarated by your successes and motivated by your mistakes
- A strong sense of personal responsibility - you own yur work and are excellent at managing up, down and across
- 1+ years' experience working in retail or with retail brands
- Passion, energy and aspiration in line with Finisterre values, products, brand and customers
- Thrives on positive change and able to manage self and others under pressure
- Willingness to own and drive your personal development plan, and open to asking for and accepting feedback on performance
- Knowledge of and adherence to all the company's policies, procedures and BCorp certification standards
Important: The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers.
Benefits
WHAT YOU'LL RECEIVE FROM FINISTERRE
We are offering a full-time, permanent contract, with hours predominately being between 9:00 - 17:30, Monday to Friday. However, as this role is pivotal for our community and event activation, hours will be variable to ensure attendance at events, and will be agreed in advance.
We will consider candidates to be based at our Headquarters at Wheal Kitty, St Agnes, Cornwall or based in London working remotely. Travel will be required in this role.
We'll invest in you with a competitive salary, £23,500 - £26,000, depending on location, as well as skills and experience.
But it's not just a job. At Finisterre, we provide an opportunity to grow and develop yourself within at a fast-paced, growing B Corp certified brand with a great culture and an exciting purpose. You'll get the chance to collaborate with a diverse community of people with a shared mission. In return, we take good care of you through a range of initiatives and rewards, including:
- A discretionary bonus scheme, based on company performance
- A pension scheme with Nest
- 25 days holiday per year, plus up to 8 UK bank holidays
- Additional holidays for length of service
- Your birthday day off
- 60% product discount for personal and gift use
- 30% Friends and Family product discount
- Life assurance with access to an employee assistance program
- Access to a wide range of wellbeing programs, including counselling services, headspace membership, eye tests, yoga, cycle to work and a range of perks
- Regular company social events
- Paid volunteering opportunities - we will support you in giving back to communities and causes
- Various discounts from our B Corp community
- Individual training and development plans
- Sea Tuesday companywide updates
- And so much more!
Closing date: 28 July 2024. We'll be interviewing as we go along, so we'd encourage you to submit your application at the earliest opportunity, as the role may close earlier than advertised.
Finisterre is committed to building diverse and inclusive teams. We celebrate difference and encourage everyone to join us and be themselves at work.
