About SHEIN:
SHEIN is a global online fashion and lifestyle retailer, offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.
Role Summary:
The Brand & Campaign Managers role is to deliver impactful campaigns and activations that make SHEIN the go-to brand for fashion loving customers, and that increase brand awareness, consideration and advocacy.
The position requires a strategic, creative and organised individual who can effectively develop and execute brand initiatives that resonate with our target audience and drive long-term brand growth as well as short-term sales spikes.
Key Responsibilities:
Brand Strategy:
- Develop and execute a comprehensive annual brand strategy and plan that aligns with SHEIN's overall business objectives.
- Ensure brand consistency across all marketing channels, including brand campaigns, social & content, website & app, and performance marketing.
- Monitor brand health, report back on brand performance and identify opportunities for improvement.
Campaign Management:
- Conceptualize, plan, and execute impactful marketing campaigns that drive brand awareness, consideration, and sales.
- Collaborate with cross-functional teams (e.g. design, social, content, PR, performance, partnerships) to ensure seamless campaign execution across channels.
- Track short and long-term campaign performance and analyse key metrics to optimise future efforts.
- Media planning & buying
- Lead on briefing and developing media plans alongside internal teams and external media agency
- Provide rigour in challenging media plans for maximum reach, frequency and impact to drive results
- Develop integrated media plans including traditional media channels such as TV, OOH, Print and Radio as well as digital media and paid social
- Set up measurement frameworks in advance of campaigns to understand short and long-term success
Creative and Content Creation:
- Lead on development of campaign creative, driving cut-through and stand out while being distinctive for the brand
- Oversee the creation of high-quality content, including photography, visuals, copy, and video, that aligns with the brand's voice and identity.
- Collaborate with talent, influencers and content creators to develop engaging content and partnerships that drive engagement and talkability.
Agency management:
- Own the relationship with Creative and Media agency partners, including monitoring performance against KPIs and providing clear feedback in QBRs
- Lead on agency briefing as well as reviewing and feeding back on creative concepts and media plans
- Manage agency partners through production process maintaining high standards for world class creative and executional excellence
Experience Required:
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience working in the fashion, beauty or retail industry.
- Minimum of 5 years of experience in ATL campaign management or a similar role.
- Proven track record of developing and executing successful marketing campaigns and activations.
- Expertise in reviewing and feeding back on media plans
- Track record of working with talent, influencers and content creators.
- Strong understanding of digital marketing channels and social platforms.
- Experience working in a fast-paced, international environment.
Skills & interests:
- Excellent creative development skills
- Strong project management and organisational abilities.
- Excellent communication and interpersonal skills.
- High levels of attention to detail and examples of executional excellence
- Passion for emerging trends in fashion
- Knowledge of social media platforms, trends and tools
- Curiosity for doing things differently
