Responsible for the project management and timely execution of omni-channel campaigns, sub-campaigns, key launches and brand partnerships.
You will own multiple critical paths across multiple projects to ensure the full end to end process to ensure projects are seamlessly executed. The role constantly looks at ways to drive improvements in the processes and ensure brand standards and quality are maintained at all times. Reporting to the Head of Marketing and a pivotal support to Retail Brand Marketing Manager and Brand Partnerships Manager.
Key Responsibilities
- Work with the Head of Marketing and marketing managers to develop and review work-flow processes, critical paths, briefing templates and marketing decks that maximise efficiency and reduce workload and drive constant improvements in the processes
- Develop critical paths for campaigns, sub-campaigns, key launches and brand partnership activity, using Monday.com creative and communications function planning tool to ensure business wide stakeholders
- Own the full end to end process of campaigns and key launches – pro actively planning of kick off meetings and weekly alignment and sync meetings, ensuring stakeholders are continuously updated on inflight project changes. Ensure cross functional teams and stakeholders are aware of dependencies, deliverables, sign offs and deadlines.
- Lead and own weekly customer journey meeting with all digital channel owners to ensure critical alignment on in-flight and upcoming launches and campaigns. Act as a key support to the Retail Brand Marketing Manager in mapping out campaign plans and touchpoints with the relevant channels.to ensure a seamless delivery and roll out,
- Deliver and cascade assets to channel owners from creative teams in a timely manner. Liaise with creative production to ensure that all assets and content produced is optimised for the relevant channels and delivers on our marketing priorities. Ensure that a feedback loop on performance is established to improve future work.
- Create and centralise campaign / launch decks to allow the dissemination of information and ensure in-flight project working deck is kept updated, Capture activity for future planning and YOY analysis + create one page toolkit at end of campaign to establish lessons learnt and pre-planning for reoccurring big launches
- Review and update the Topline Marketing Calendar with support from the Marketing Planning Executive, ensuring all marketing priorities are evident allowing the calendar to inform the wider business
- Lead the implementation and adoption of new workflow tools across the marketing function
- Key support to Brand Partnerships Manager, lead bi-weekly brand partnership channel planning meetings to ensure all channel owners are briefed on paid media plans.
- Manage Brand Partnership invoice process and ensure all related documents are accurate and delivered to brands in a timely manner.
Knowledge, Skills and Abilities
- Always maintain delivery of high-quality work by ensuring that appropriate time, resource and briefing information is provided to the relevant teams
- Provide appropriate time and stimulus to teams for ideas generation and encourage cross-functional working
