POSITION: PRODUCT MARKETING INTERN

DEPARTMENT: MARKETING

LOCATION: LONDON

REPORTS TO: PRODUCT MANAGER

DIRECT REPORTS: NONE

DURATION: 12 MONTHS

START DATE: JANUARY 2025

PURPOSE OF THE ROLE

Assist in the day-to-day implementation of Guerlain Marketing plans across multiple trade environments and on monthly brand reporting.

Main Responsibilities

CATEGORY MANAGEMENT

Support the Product Marketing Manager (skincare, fragrance & beauty) with category launch plans (full year and phased)
Work with the rest of the team using Circana to pull together analysis on a monthly basis for all categories as well as ad hoc analysis as required
Assist with implementation of best-in-class campaigns to launch innovation whilst maintaining growth on icons and pillars within the categories continuously
Assist the product manager with the upcoming product launches creating PowerPoint presentations for internal and external meetings
Make sure the marketing tools (Launch Calendar, Aurora, NPR tracker) are always up-to-date for the categories as well as all the available supports provided by HQ (Launch platform, visual, guidelines, etc) for the upcoming launches
Create price benchmarks & product mappings for new product launches and key assets
Assist with the creation of printed collateral for in-store activity and product launches
Assist with in-store eventing and work together with the retail team to support their needs
Assist the Product Manager with the forecasting process for the category updating working documents and working on analysis (Sell in, Sell out, Sell through of defined benchmark).
Closely follow-up on preseries forecasting and dispatch to the different departments for your responsible category
Update the Preseries budget tracker on a monthly basis for the category
Support product manager on the monthly allocation to store
Responsible of all the POSM orders
Responsible of the POs process.
Contribute to the brainstorming of creative ideas.
Management of own projects – dependant on development within the role.
Understand cross-functional needs, supporting other departments on marketing requests
Have a strong understanding of the competitor landscape, making regular visits in store and reporting on new launches and competitor marketing activations

CATEGORY & BRAND REPORTING

Review and analyse Sell in and Sell out performances using CIrcana, Power BI and Orion.
Assist the Product Manager in day-to-day analytical reports/performance deep-dive requested by top management.
Analysis of competitor launches (store visits) and activity on a monthly basis creating a report that can be circulated to the wider team in UK and Europe.

Guerlain jobs

Product Marketing Internship