POSITION: PRODUCT MARKETING INTERN
DEPARTMENT: MARKETING
LOCATION: LONDON
REPORTS TO: PRODUCT MANAGER
DIRECT REPORTS: NONE
DURATION: 12 MONTHS
START DATE: JANUARY 2025
PURPOSE OF THE ROLE
Assist in the day-to-day implementation of Guerlain Marketing plans across multiple trade environments and on monthly brand reporting.
Main Responsibilities
CATEGORY MANAGEMENT
- Support the Product Marketing Manager (skincare, fragrance & beauty) with category launch plans (full year and phased)
- Work with the rest of the team using Circana to pull together analysis on a monthly basis for all categories as well as ad hoc analysis as required
- Assist with implementation of best-in-class campaigns to launch innovation whilst maintaining growth on icons and pillars within the categories continuously
- Assist the product manager with the upcoming product launches creating PowerPoint presentations for internal and external meetings
- Make sure the marketing tools (Launch Calendar, Aurora, NPR tracker) are always up-to-date for the categories as well as all the available supports provided by HQ (Launch platform, visual, guidelines, etc) for the upcoming launches
- Create price benchmarks & product mappings for new product launches and key assets
- Assist with the creation of printed collateral for in-store activity and product launches
- Assist with in-store eventing and work together with the retail team to support their needs
- Assist the Product Manager with the forecasting process for the category updating working documents and working on analysis (Sell in, Sell out, Sell through of defined benchmark).
- Closely follow-up on preseries forecasting and dispatch to the different departments for your responsible category
- Update the Preseries budget tracker on a monthly basis for the category
- Support product manager on the monthly allocation to store
- Responsible of all the POSM orders
- Responsible of the POs process.
- Contribute to the brainstorming of creative ideas.
- Management of own projects – dependant on development within the role.
- Understand cross-functional needs, supporting other departments on marketing requests
- Have a strong understanding of the competitor landscape, making regular visits in store and reporting on new launches and competitor marketing activations
CATEGORY & BRAND REPORTING
- Review and analyse Sell in and Sell out performances using CIrcana, Power BI and Orion.
- Assist the Product Manager in day-to-day analytical reports/performance deep-dive requested by top management.
- Analysis of competitor launches (store visits) and activity on a monthly basis creating a report that can be circulated to the wider team in UK and Europe.