The ECA International Group has been a leader in global mobility for over 50 years. Combining the resources of the original ECA, Tracker Software Technologies and our investment in Global Expat Pay, our proprietary software, comprehensive data and experienced team powers the mobility and travel management departments of many of the world's largest companies.

Providing software platforms and data to help clients manage all types of cross-border working - from long-term expatriate assignments to short business trips and remote workers - our teams in Europe, Asia, Australia and the Americas license mobility software and data to over 500 companies headquartered in more than 70 countries.

After a change of ownership and injection of private equity growth capital in 2023, we are on a journey to rapidly transform and scale the business further. Using our people's unrivalled mobility and travel management experience, the best new talent and the latest technologies, we're reinventing mobility software solutions for the next generation.

About The Role

We are looking for an experienced Group Marketing Director to lead our brand and marketing efforts across our Group businesses. Reporting to the Commercial and Strategy Director, this is an exciting new role that will play a pivotal role in delivering our hyper scale growth plans.

The Marketing Director is responsible for planning, developing, and executing comprehensive marketing strategies to drive awareness, adoption, and revenue growth for our SaaS products. The role will lead all aspects of marketing, including brand management, product marketing, demand generation, content marketing, digital marketing and marketing operations.

In this role, you will manage a team of marketing professionals, identify growth opportunities, and monitor market trends to ensure our marketing strategies effectively continue to position us in the marketplace and help us to grow our new technology and product offerings. You will also oversee our corporate website and the development of marketing collateral, digital marketing campaigns and events to support our business objectives.

Requirements

Key Responsibilities:

Marketing Strategy: Develop and implement an integrated marketing strategy that aligns with the company's business objectives, positioning the company as a thought leader in the SaaS industry.

Brand Management: Oversee the company's brand identity, messaging, and positioning across all channels ensuring consistency and driving brand awareness and equity.

Product Marketing: Collaborate with product management, sales and customer success teams to develop compelling product positioning, messaging, and go-to-market strategies for new product launches and updates.

Demand Generation: Drive lead generation and nurturing initiatives through various channels, including digital marketing, content marketing, events, webinars, and partner/channel programs.

Content Marketing: Develop and execute a content marketing strategy that includes creating and distributing high-quality, relevant content (e.g., whitepapers, case studies, blogs, videos) to engage target audiences and support demand generation efforts.

Digital Marketing: Oversee and optimize digital marketing efforts, including website and search engine optimisation and marketing (SEO / SEM), social media marketing, email marketing, and other online campaigns.

Marketing Operations: Manage marketing technology stack, lead management processes, campaign execution, and performance tracking and reporting.

Team Leadership: Build, lead, and mentor a high-performing marketing team, fostering a collaborative and results-driven environment.

Budget Management: Develop and manage the annual marketing budget, ensuring efficient allocation of resources and maximizing return on investment (ROI).

Analytics and Reporting: Analyse marketing performance data, provide insights, and make data-driven decisions to optimize marketing strategies and investments.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field
Minimum of 7 years' experience in brand and performance marketing roles, with at least 3 years in a managerial position
Experienced in B2B marketing, ideally in SaaS or other software / tech
Experience of budgeting and ownership of marketing P&L
Experienced in operating globally, with US experience especially beneficial
Experience in launching global products
Deep understanding and experience of digital marketing strategies, channels, tactics and best practices
Strong analytical and data-driven decision-making skills with proven ability to develop and execute marketing strategies to drive business growth in a b2b data driven tech / SaaS based industry including through consultancy and advisory services
Proven experience in building and managing teams and collaborating with cross-functional stakeholders
Strong project management and organisational skills, with the ability to handle multiple priorities and meet deadlines
Proficient in marketing automation tools and technology platforms
Excellent written and verbal communication skills
Experience in the global mobility industry or related fields is a plus
Proficiency in marketing automation and CRM software, ideally HubSpot
Creative thinking and problem-solving abilities with the ability to think strategically and execute tactically
Knowledge or use of Hubspot

Benefits

What's in it for you.

Enhanced Stakeholder Pension Contribution
25 days annual leave
Health, Life Insurance + EAP Wellbeing Support
Annual Bonus Scheme
Long Service Awards
Gym Classes Membership
Enhanced Family Leave
Up to £1,000 per year for personal development & training
Season Ticket Loan
Flexible/hybrid Work Environment
Cycle to Work Scheme
Holiday Buy/Sell Scheme
Gifted Seasonal Holiday
Free Eye Test

Culture

We love to invest in our people's success and development pathways, creating a diverse and inclusive community where your unique talents shine. Your work here has a global impact, and we prioritise work-life balance, offering flexibility to enable you to perform your best. Join us to experience a rewarding career where your potential it's celebrated, and your journey to excellence begins.

We are a super friendly team that thrives on collaboration and supporting each other. We cultivate an environment where everyone feels valued and empowered to contribute their best work, helping us to realise our ambitious growth goals and mission. Our Head Office in Holborn, London, in a great space filled with creative and colourful artwork.

Need a change of scenery? Our breakout areas have comfortable seating and cool décor where you can work in your own space, and not to mention, being in the hub of the West End, we're surrounded by many cafes and restaurants and are just a hop, skip and a jump from the tube.

ECA International jobs

Group Marketing Director