💫 About Flare

Tired of another “buy now, pay later” company promoting impulsive, debt-driven shopping habits? Fed up by the enormous amount of waste and emissions produced by our supply chains? (9 billion tonnes each year…)

Flare is on a mission to completely change the way we shop online to accelerate our move to net zero. With Flare, shoppers can plan ahead and schedule orders, while saving money. Think Google Flights but for eCommerce. We use this data to give businesses certainty and visibility on demand to minimise excess stock and emissions.

Founded by Alex and Daniel in September 2022, we’ve launched on The Shopify App Store and are now onboarding new customers at light-speed, growing revenue and our team. This is where you come in! We’re just getting started and want to make an even bigger impact! We’re looking for a talented social media & marketing leader to create and shape the content we use to engage both businesses and shoppers.

⭐ The Role

As our social media & marketing lead, you’ll work directly alongside our CEO (Daniel 👋) to run our content creation. You’ll research, write and design content (for example, Why is it hard to be a seasonal business in e-commerce? What are the solutions? How we have helped other similar businesses? How is consumer buying behaviour changing? Where do all the Easter eggs go after Easter?, How much water is used in the production of 1 pair of jeans?) that engage target audiences on the problems they have, solutions available to them and how Flare is part of that.

📝 Who You Are

You’ve previously created content and lead social media for a Shopify App or an eCommerce tool (this is a must-have for us ⭐ - do not apply for the role if you don't have this)
You have experience in building communities, followings and engagements through content creation and social media.
You’ve got a strong background in creating content for LinkedIn.
You’ve previously creating short form video content.
You enjoy diving into topics, creating ideas and taking action.
You’re proactive and ambitious. You might have your own entrepreneurial experience.
You’re creative and diligent. We love optimism and ideas.
You’ll be comfortable with tools such as Canva and Notion.

🏋️ Responsibilities

Research, write, create and design a range of content (we’ll be strategic to create a piece of content that can be used across multiple platforms 🙌). You’ll lead the development and delivery of our marketing plan to grow following and adoption.
We’ll focus on 2 main audiences:
B2B marketing for e-commerce brands on LinkedIn
Topics: e.g. Seasonality, sustainability, a fun e-commerce news round-up
Formats: e.g. Blog posts, infographics, case studies, new customer launches, podcasts, feature lists & partnerships
B2C marketing for shoppers on LinkedIn, Instagram (and potentially TikTok)
Topics: e.g. Saving money, convenience / peace of mind when ordering
Formats: e.g. Infographics, quizzes, giveaways, new customer launches

📈 Benefits

You’ll join the founding team at a fast-growing startup (#2 employee).
You’ll feel heard and involved in a small team where your ideas can have a big impact on the development and growth of the company and product.
You’ll build and apply your creative research, writing, design, media and content skills in a business setting.
You’ll be part of a big shift in e-commerce, creating a better world for shoppers, businesses and the planet.
You’ll directly see the impact of your content creation across media formats and social channels through engagement and new customers.
You’ll be part of a well balanced team that works hard but has fun doing it.

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