Role: Marketing Lead

Reporting to: CEO

Environment: London - Hybrid

Compensation: GBP 60,000-75,000 per annum depending on experience, plus options

Start Date ASAP

Other: We cannot sponsor visas at this time

Please apply even if you do not see yourself meeting every criterion on this job spec. We want to build an inclusive, thriving team that represents the world we want to build and live in. We are led by our Founder/CEO who is a Woman of Colour and deeply values equity and inclusion.

Opna's Vision

Imagine a thriving, equitable planet where everyone actively participates and benefits from building projects that contribute to a low-carbon economy, safeguarding our environment, and combating climate change. At Opna, we want to make this vision a reality - by unlocking the needed capital for every high-quality climate project that addresses climate change with speed, scale, and equity.

Urgent Challenge

We stand at a pivotal moment in the fight against climate change. We must rapidly undo the centuries-long impact of fossil fuels. This demands an unprecedented infrastructure revolution - we must rapidly scale high-quality climate projects that remove and reduce carbon dioxide from our atmosphere. High-quality carbon removal projects, from afforestation to biochar, to newer/frontier technologies encounter formidable barriers in accessing necessary financing - that's where Opna comes in. We're combining data, financing innovation, and technology to help high-quality climate projects access right timed, right sized financing, anywhere in the world.

Our Solution

Opna offers a software platform for climate-action-committed companies to de-risk the financing and procurement of high quality carbon removal.

The world's leading climate-action committed companies are moving away from simply buying carbon credits, to directly financing and procuring from high quality carbon removal projects. Thousands of other companies, big and small must follow suit, but simply do not have the inhouse resources, expertise, or large budgets to contract with projects in a cost-effective, transparent, and knowledgeable way.

Opna's software lowers the barrier for new and existing carbon removal buyers to access and scale their carbon removal programs in a de-risked, transparent and cost efficient manner. This in turn, helps solve the massive financing gap for carbon removal projects and brings net-new supply of high quality carbon projects to the market.

Our Team

We are HQ'ed in London but also have team members in Berlin and Barcelona. Collectively we have deep experience and expertise across capital markets, carbon markets, startups climate finance, and FinTech. We hold each other accountable and give regular and open communication. We share our optimism for finding solutions to climate change. We're gritty and actively practise empathy. We are serious about our work, but don't take ourselves too seriously!

Requirements

Your Mission

Opna is looking for its first full time marketing hire - An experienced, well-rounded, yet scrappy marketing lead to help build us a trusted brand and unique positioning to unlock carbon finance and to support us in finding product market fit- In this role, you are responsible for building out our marketing function from scratch, creating and delivering on Opna's demand generation, community building, customer acquisition+engagement, and Communication/Branding initiatives.

Responsibilities

Strategy Development: Create and implement a comprehensive marketing strategy that aligns with our business objectives but also helps us rapidly learn and iterate
Brand Building: Develop and strengthen the brand identity, ensuring consistent messaging across all channels
Communication: Work closely with our product and GTM team to effectively communicate new launch milestones, customer successes and market developments to customers, the market and other stakeholders
User acquisition:
- Content Creation: Oversee the creation of compelling content for our website, social media, email campaigns, and other marketing materials
- Digital Marketing: Plan and execute digital marketing campaigns, including SEO/SEM, social media, email marketing, and online advertising
- Lead Generation: Develop and implement strategies to generate and nurture leads through various marketing channels
- Ecosystem engagement : Develop strategies to nurture relationships, like email marketing campaigns, social media engagement initiatives
Analytics: Monitor and analyze the performance of marketing campaigns using tools like Google Analytics, and provide regular reports on ROI and KPIs
Partnerships: Identify and establish strategic partnerships to enhance brand visibility and growth
Event Planning: Organize and promote events, webinars, and other activities to engage with our target audience

We think the person below will thrive here...

You want to dedicate your skills and experience to solving climate challenges and are eager to upskill to keep pace with the market
You can be balance strategic vision with very strong tactical execution abilities (this will be an individual contributor role to start with)
You want to, and are comfortable working in an early stage environment, where your role may stretch beyond the responsibilities of this role and your day-to-day will involve rapid changes and associated chaos.
You are comfortable working with technology/CRMs/Marketing tools, but are also able to learn, discover and implement new processes, as they become relevant

Experience Needed

Experience: 5+ years of experience in marketing, preferably in a startup or high-growth environment Skills:

Strong understanding of digital marketing, content creation, brand building, and lead generation. Proficiency with marketing tools and platforms (e.g., Google Analytics, SEO tools, CRM software)
Preferred: Experience in building marketing for professional services, big tech/tech companies, fintech or built environment categories.
Bonus: You already work in climate/carbon markets and have worked for startups that have been cateogry creators

Character

Belief that climate change is the number one problem to solve
Extreme sense of ownership and urgency to get stuff done, to a high standard
Thrives on clear communication and expectation setting
Thrives with high accountability, high visibility, and high-impact career
Confident in their ability to proactively collaborate and be autonomous
Resilient, hard working, and robust to changing environments. Will roll their sleeves up and fight the fires when needed
Loves the scrappiness that's the hallmark of early-stage startups while holding high the importance of rigour and robustness in delivering quality solutions for clients
Curious, open to differing opinions, and enjoy sharing your knowledge and perspective

Interview Process

Internal Screen
Video call with our CEO, Shilps
Live Case Study/Assessment with the Opna team
Final chat with CEO, Shilps
References to Offer

We know that diversity is multifaceted and intersectional, and we want to build a company where different identities and perspectives can come together to deliver on our mission and vision. We are a venture-backed company founded and led by a woman of colour. 50% our team today has their roots in the global south, and a majority of our investors identify as women. We speak English, Hindi, Spanish and French across our team.

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