About Us

The Body Coach is on a mission to make the world fitter, healthier and happier. We are looking for a strategic Growth Lead to help us reach more people than ever.

What The Job Involves

You will report to the CEO/founder who is also the vision behind the brand and creative direction of The Body Coach
As a true self-starter, you will be hands on, owning the strategy and execution to grow The Body Coach app subscriber base
You will play a crucial role on the leadership team, helping steer the business into the next exciting stage of growth
You'll be a seasoned people leader, bringing the ability to motivate, inspire and drive accountability from a team across performance marketing, CRM, ambassador management, as well as our media agency
Collaborating. You can think cross-departmentally to rally product, insights, engineering and other teams around your growth strategy
Designing growth The Body Coach way. You can design growth strategies that help us grow our business but also our positive impact on people

Key Tasks And Responsibilities

Develop and implement a comprehensive growth strategy that aligns with our business growth goals
Set ambitious, yet achievable targets and build a predictable engine for sustainable growth
Create integrated strategies and campaigns, working closely with brand and creative teams on key positioning, creative and messaging
Be opportunistic and agile in spotting exciting growth opportunities that sit outside of the agreed plan
Design advocacy strategies that not only help our business grow but also reward our most loyal users eg Ambassador and referral programmes that incentivise growth
Create a team culture of experimentation, testing and optimisation, leaning on data to make informed decisions, continually learning and iterating
Discover new growth channels and platforms where we can ‘meet' our core audience. Make regular recommendations on testing new partners and channels
Paid media, support our performance lead and media agency in making sound investments linked to your strategy. Leverage mass brand and TV campaigns to power growth
CRM: support our CRM lead in growing our first party database, converting our huge existing audience in a meaningful way
Identify, negotiate and manage strategic affiliate partnerships that increase app visibility
Ensure performance strategy and reporting are made available to both the leadership team and the wider business
Partner with product, insights and production teams to understand which new products or feature could be a growth lever for the business

Requirements

Experience in building, owning and executing successful growth strategies that drive usage and revenue growth, ideally at a fast-paced B2C startup or tech business
Experience working on a consumer mobile app is strongly preferred
An individual that knows how to think about the customer's entire lifecycle and can identify where to focus our growth and engagement efforts
An expert in at least two or more of the following channels: community-driven growth, paid user acquisition, content marketing, SEO, referrals and email marketing
A strong understanding of growth models, strategies and tactics, and how to connect all the dots to create high-quality customer experiences
Strong analytical and quantitative skills to validate positioning, messaging and customer segmentation strategies
Proficiency in BI tools including, but not limited to, Tableau, Amplitude and Excel
A willingness to roll up your sleeves and get stuff done
A creative and passionate individual that is excited about the opportunity to support The Body Coach mission to make the world fitter, healthier and happier

We are offering an exciting career journey within a brand that is making a positive impact on people all over the world. Come and join us!

Benefits

We live by our mission - you'll get a lifetime subscription to The Body Coach app (plus a friends and family discount...get ready to be popular!) and discounts from our partners
We operate a 4-day working week
You can take time out of your day, on top of your lunch break, to exercise
£500 annual personal development budget
We offer private healthcare, a generous company pension, and an enhanced gender-neutral parental leave policy
A fun, inclusive workplace that celebrates diversity in all its forms, where everyone feels they can bring their whole selves to work and be treated fairly, equitably, and respectfully

Salary Banding £75,000 - £100,000 per annum

This role will be required in our Richmond, London office on Mondays and Thursdays

In keeping with the values of the Body Coach, we make all employment decisions without regard to race, sex, colour, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

The Body Coach

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