About Us
The Body Coach is on a mission to make the world fitter, healthier and happier. We are looking for a strategic Growth Lead to help us reach more people than ever.
What The Job Involves
- You will report to the CEO/founder who is also the vision behind the brand and creative direction of The Body Coach
- As a true self-starter, you will be hands on, owning the strategy and execution to grow The Body Coach app subscriber base
- You will play a crucial role on the leadership team, helping steer the business into the next exciting stage of growth
- You'll be a seasoned people leader, bringing the ability to motivate, inspire and drive accountability from a team across performance marketing, CRM, ambassador management, as well as our media agency
- Collaborating. You can think cross-departmentally to rally product, insights, engineering and other teams around your growth strategy
- Designing growth The Body Coach way. You can design growth strategies that help us grow our business but also our positive impact on people
Key Tasks And Responsibilities
- Develop and implement a comprehensive growth strategy that aligns with our business growth goals
- Set ambitious, yet achievable targets and build a predictable engine for sustainable growth
- Create integrated strategies and campaigns, working closely with brand and creative teams on key positioning, creative and messaging
- Be opportunistic and agile in spotting exciting growth opportunities that sit outside of the agreed plan
- Design advocacy strategies that not only help our business grow but also reward our most loyal users eg Ambassador and referral programmes that incentivise growth
- Create a team culture of experimentation, testing and optimisation, leaning on data to make informed decisions, continually learning and iterating
- Discover new growth channels and platforms where we can ‘meet' our core audience. Make regular recommendations on testing new partners and channels
- Paid media, support our performance lead and media agency in making sound investments linked to your strategy. Leverage mass brand and TV campaigns to power growth
- CRM: support our CRM lead in growing our first party database, converting our huge existing audience in a meaningful way
- Identify, negotiate and manage strategic affiliate partnerships that increase app visibility
- Ensure performance strategy and reporting are made available to both the leadership team and the wider business
- Partner with product, insights and production teams to understand which new products or feature could be a growth lever for the business
Requirements
- Experience in building, owning and executing successful growth strategies that drive usage and revenue growth, ideally at a fast-paced B2C startup or tech business
- Experience working on a consumer mobile app is strongly preferred
- An individual that knows how to think about the customer's entire lifecycle and can identify where to focus our growth and engagement efforts
- An expert in at least two or more of the following channels: community-driven growth, paid user acquisition, content marketing, SEO, referrals and email marketing
- A strong understanding of growth models, strategies and tactics, and how to connect all the dots to create high-quality customer experiences
- Strong analytical and quantitative skills to validate positioning, messaging and customer segmentation strategies
- Proficiency in BI tools including, but not limited to, Tableau, Amplitude and Excel
- A willingness to roll up your sleeves and get stuff done
- A creative and passionate individual that is excited about the opportunity to support The Body Coach mission to make the world fitter, healthier and happier
We are offering an exciting career journey within a brand that is making a positive impact on people all over the world. Come and join us!
Benefits
- We live by our mission - you'll get a lifetime subscription to The Body Coach app (plus a friends and family discount...get ready to be popular!) and discounts from our partners
- We operate a 4-day working week
- You can take time out of your day, on top of your lunch break, to exercise
- £500 annual personal development budget
- We offer private healthcare, a generous company pension, and an enhanced gender-neutral parental leave policy
- A fun, inclusive workplace that celebrates diversity in all its forms, where everyone feels they can bring their whole selves to work and be treated fairly, equitably, and respectfully
Salary Banding £75,000 - £100,000 per annum
This role will be required in our Richmond, London office on Mondays and Thursdays
In keeping with the values of the Body Coach, we make all employment decisions without regard to race, sex, colour, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
