We are seeking a talented and self-driven Digital Marketing Executive to become a valuable member of our energetic Marketing team. This position plays a crucial role in supporting and enhancing our online content and campaign strategy, which aims to engage, attract leads, and enhance relationships with both existing and potential customers. The ideal candidate will be dedicated to developing an exceptional content system that encompasses all the stages of the marketing funnel.

Culligan is one of the world's most recognised and trusted names in water, a reputation built through an 85-year legacy of trust, innovation, service and quality.

Requirements

Content Strategy and Calendar Execution:

Take ownership of creating and managing a long-term content marketing calendar that covers various channels. Craft top-notch content, such as blogs, whitepapers, mailers, social media posts, and more, with the goal of boosting organic growth, enhancing user engagement, and generating leads
Evaluate and implement a well-rounded content strategy that is in line with the goals of the business and complements wider campaign initiatives
Nurture community interaction and inspire customers to engage with captivating and relevant content

Cross-Platform Campaign Support:

Work closely with the marketing team to develop and execute a cross-platform campaign strategy that aligns with our business goals and initiatives
Maintain consistent and aligned messaging across all marketing channels
Interact with customers through different content channels to foster and enhance relationships

Email Campaign Management:

Manage our email campaign strategy, helping us boost sales and enhance customer satisfaction
Make the most of various tools for segmenting our audience, delivering campaigns, deploying emails, and analyzing reports

Website and SEO Management:

Create engaging and SEO-rich content to boost keyword ranking and quality score
Manage website copy and content to present the company in the best possible way
Continuously update website content to guarantee precision, relevance, and search engine optimization

Content Creation and Distribution:

Distribute content effectively across multiple platforms to ensure it reaches a wider audience and has a greater impact

Performance Analysis and Reporting:

Regularly monitor and analyse the performance of our content using analytics tools
Deliver periodic reports on the effectiveness of our content and provide data-driven insights to suggest improvements

This is a remote role, mainly working from home however some travel will be required to different business locations throughout the UK and a potential requirement for international travel.

Benefits

25 days holiday plus bank holidays
Holiday purchase scheme available
Employee Benefits platform
Employee Product Discounts
Pension Scheme
Employee Assistance Programme
Ongoing Training and Development
Life Assurance

Culligan UK jobs

Digital Marketing Executive