Industry: Designer toys and collectible pieces

Location: Canary Wharf, London

Job type: Full time Permanent

Working Hours: 40 hours per week

Salary: £26,000 plus performance bonus

About POP MART

Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, SKULLPANDA, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.

In the UK, POP MART operates six stores in London and over six Robo Shops (vending machines for POP MART products). With our ambitious growth plan, we continue to expand our retail network by opening new stores in London and nationwide.

For more information, please visit www.popmart.com and our LinkedIn Career page.

What to Expect

POP MART is a boutique-sized company with a young and multicultural team where you can expect to:

Gain valuable professional experience covering the entire retail life cycle
Have the opportunity to work with people from different countries and cultures in a collaborative environment
Receive structured customer service, retail operations, and product training
Be proactively involved in the company’s growth

Benefits

POP MART offers our employees:

Selected POP MART toys as appreciation gifts every month
A structured bonus/commission scheme in line with the company’s and the individual’s performance
Comprehensive training and development programs
Regular team social events
Paid rest breaks

The Role and Candidate

We are seeking an enthusiastic and creative Marketing Executive to support our marketing initiatives in the UK. Reporting to the General Manager of POP MART UK, the Marketing Executive will assist in the development and implementation of marketing strategies designed to increase brand awareness, customer engagement, and sales.

Responsibilities

Assist in the planning, execution, and reporting of marketing events, including product launches, store openings, and customer engagement campaigns
Support the identification, development, and management of strategic partnerships with influencers, media outlets, and relevant brands within the pop culture and collectibles sector
Contribute to the creation and implementation of integrated ATL and BTL marketing campaigns, ensuring cohesive messaging across direct marketing, sales promotions, print, and billboard advertising
Assist in the development and execution of digital marketing strategies, with a focus on optimising social media campaigns across platforms like Instagram, TikTok, and Facebook
Monitor digital marketing performance, analyse metrics, and adjust strategies to maximize engagement, brand reach, and ROI
Collaborate closely with retail operations, merchandising, and business development teams to ensure synergy in marketing efforts
Conduct market research to analyse trends, consumer insights, and competitive landscape, providing input for strategic marketing decisions
Maintain effective communication with POP MART's headquarters to ensure that local marketing efforts align with global strategies

Required Qualifications

Bachelor’s degree in Marketing, Business, or a related field
2+ years of experience in marketing, preferably within the retail or consumer goods sector
Solid understanding of digital marketing channels and current trends
Fluent in English with excellent verbal and written communication skills
Strong organisational and project management skills
Demonstrated interest in pop culture, collectibles, or designer toys

Desirable but Not Essential

Experience with e-commerce platforms and SEO optimisation
Agency background is an advantage
Proficiency in Mandarin is a plus

Your Application

If the opportunity sounds interesting to you, please apply with your updated CV via “Apply Now” or email to uk.hr@popmart.com.

POP MART jobs

Marketing Executive