Airtime

At Airtime we are all about innovation, because this is how we stay on top. Every one of us has a hunger to succeed and will stop for nothing less than excellence. Crucially, our ethos is underpinned by a culture of teamwork and our shared humility because all that we achieve, we achieve together.

Empowering

We keep the experience fresh with an innovative, original approach, marked by continuous introduction of unique features and benefits. We are about fresh, adaptable and impactful change that sets new standards and differentiates from competitors.

Magnetic

Genuinely engaging and deeply trustworthy. We connect easily, making every experience with us naturally appealing and memorable. Even the way we transform data into engaging, personalised insights is fun and visually appealing.

Uplifting

Bright and optimistic, we offer a positive escape from the mundane. We bring joy to everyday life, transforming routine into moments of happiness and satisfaction. Feel good with every interaction.

The Opportunity

As B2B Marketing Manager, you’ll own the execution of our marketing strategy to the retail industry. You will have responsibility for all content creation aimed at our existing and prospective retail partners. Working closely with our sales, product and data teams, you’ll be required to tell a compelling story to external stakeholders through press releases, retail case studies and product updates.

The ideal candidate will have a passion for storytelling, a knack for turning complex ideas into compelling narratives, and a deep understanding of the B2B landscape. In this role, you will work closely with the sales team to ensure alignment between marketing and sales effort. You will play a key part in crafting engaging content that resonates with our target audience, driving brand awareness and generating valuable leads.

Responsibilities:

Execute our B2B marketing strategy in line with our company vision and brand blueprint to improve businesses awareness in the retail industry
Develop and produce high-quality, engaging written content for various channels, including blog posts, whitepapers, case studies, and email campaigns. Tailor content to address the specific needs and pain points of our target B2B audience.
Use transactional data and member sentiment to tell a compelling story to retailers
Conduct thorough research on industry trends, market dynamics, and competitive landscapes to inform content creation. Collaborate with subject matter experts and stakeholders to gather insights and technical details.
Implement SEO best practices to enhance content visibility and search engine rankings, ensuring our content reaches a wider B2B audience.
Lead and implement comprehensive lead generation plans aligned with the sales teams objectives and target market.
Work closely with the sales and marketing team to plan and execute a content calendar that aligns with marketing goals and events.
Develop and own B2B tone of voice and ensure all content is accurate, consistent, and aligns with the brand voice and messaging guidelines.
Edit and proofread content to maintain high editorial standards.

You’ll need:

Proven experience as a content writer with a focus on B2B lead generation.
Strong portfolio showcasing a variety of B2B content pieces.
Excellent written and verbal communication skills.
Ability to translate complex concepts into clear, concise, and compelling content.
Detail-oriented with strong organisational and time-management skills.
An understanding of the retail industry and how retailers think
Passionate about hyper targeted and personalised marketing solutions
The ability to work under pressure and meet deadlines

Requirements

3+ years of content marketing experience
Google Suite
Experience of working with Content Management Systems
Experience working with Google Analytics

Employee Benefits

Share options
23 days annual leave, plus one for each year served (capped at 28).
Birthday leave.
Learning & development budget / time allocation
Flexible start & finish hours 06:30 - 10:30am start
Life assurance at 5x salary
Health cash plan
Virtual GP appointments for you and your family
24/7 helpline for physical and mental health support, counselling, and other wellbeing resources
Private Medical Insurance
Hybrid working between home and office
City centre location with brand new fit out (when in the office)
Buy a holiday scheme
Charity day
Charity contribution
Professional accreditation funding
Enhanced Maternity, Paternity & Adoption leave pay
Electric car scheme
Workplace Nursery scheme

Airtime jobs

Retail Marketing Manager