The Female Lead is looking for a highly creative Social Media Manager to join our team. This person is responsible for looking after our 8 million strong social media community.

They will work at least two days a week from our London office, with the option to work three days a week from home.

As an educational but highly innovative charity, our aim is to empower women. How do we do this? We share the best and newest insight around women. We invest in insight and dispel myths. We find the truths around issues that disproportionately affect women. We do not express our personal opinions but instead use the power of the facts we collate and the data we gather. This is our deep and unique expertise. It’s hard to argue with facts. We want you to help us share women’s stories and expert advice from these ground-breaking insights and to spotlight those that are qualified to know what’s best for us as women e.g. doctors, psychologists, consultants and coaches.

Our Social Media Manager is responsible for creating and amplifying content that fits our narrative and conversation, based on what we discover excites, irritates or generally matters most to our audience. You are responsible for using the data and insight we collect to show what unites or divides our audience to create a content and publishing schedule that thrives and grows community engagement, impressions and reach. Our content sits across two core channels; our social media accounts and our online community hub run through Substack.

Key focus:

● Develop and execute social media strategies to empower women and increase brand awareness, engagement and traffic.

● Manage all social media platforms (e.g., Instagram, Meta, Twitter, LinkedIn, Threads, TikTok, Substack) including content creation, scheduling, publishing and community management.

● This includes managing the day-to-day activities of the account, engaging with followers, and running advertising campaigns.

● Optimizing it for social media platforms based on the audience.

● Designing the narrative of our owned content strategy on social media; discussing women’s real-life stories, presenting issues and empowering our community with the best and most up to date information. Making sure we are at the forefront of women’s stories around overcoming adversity - inspirational rather than sensational stories.

● Finding and amplifying key trending stories across social media that link to women’s issues and empowerment.

● Building and maintaining a relationship with our ambassadors and influencer friends.

● Identifying third-party content that fits our narrative and empowers our audience and securing permission to share this.

● Ensuring we achieve balance, diversity and representation across our content published.

● Picking out the best ‘click-bait’ from our owned-content films to create short-form content for social media with the aim of engaging and ultimately driving more subscriptions to our online community.

● Reviewing and selecting articles from our licensed media feed and online owned media to find the

best stories we want to amplify.

● Understanding the nuances of our audience across the different social media platforms and tailoring the content to achieve the best impact for each.

● Tracking our impacts to drive growth.

● Copywriting all captions in a tone that fits our brand.

● This person may also help to produce captivating videos with the content team.

Essential experience/ skills sought:

● Experience managing social media accounts and using analytics to inform planning

● Vision and passion

● Commitment to keeping quality and focus

● Creativity and practicality

● Strong copywriting and storytelling skills

Experience/ skills that would be an added bonus:

● Videography

● Digital film editing experience

● Experience using Adobe Creative Suite

● Digital journalism experience

We are looking for someone passionate and creative who can lead our social media audience and platform, working alongside a small but skilled team. You need to be strategic but also a “do-er”; someone who enjoys being hands-on and leading grassroots change.

To apply, please email info@thefemalelead.com with a CV and cover letter and include “Social media manager” in the email subject line.

The Female Lead jobs

Social Media Manager