Anita’s List is a unique digital platform for new parents. Anita shares her unparalleled knowledge and insights, gathered from one-to-one private consultations with more than 12,000 parents over the last 20 years, through free-to-use expert video guides and top tips. Parents can create their own baby lists, compare the best prices, buy through affiliate links and share their baby registry with family and friends.

Role

Part-time Digital Marketing Manager, implementing top, middle and bottom-of-funnel strategies to drive awareness, engagement and conversion as per the social media & content plans
Competitive salary based on experience
This is a remote role with approximately 2 content days per month in Barnes, London and occasional in-person events

Skills & Experience

Proven experience in digital marketing with premium consumer brands
Track record of successful campaigns
Graphic design experience
Excellent communication and teamwork skills
Strong analytical skills to improve brand performance and increase ROI
Commercial acumen
Highly empathetic, caring, non-judgmental and warm personality
Pro-active and independent approach
Experience with Shopify would be a bonus

Key Responsibilities

Implementing our digital marketing strategy, to include:

Content Management

Manage newsletter and email campaigns
Create new content in close cooperation with Anita and the team
Disseminate existing content
Monitor, analyse and report on campaigns using Google Analytics etc to measure performance against KPIs

Social Media Management

Manage and grow brand presence on social media platforms
Create, schedule, track and optimise social media posts
Manage and respond to comments and DMs

Applications to be sent to johanna@anitaslist.com by the end of Sunday 14th April

Anita's List jobs

Digital Marketing Manager