CRM Marketing Executive

£35,000 - £37,000 per annum

West London (Hybrid)

My client is a premium beauty and wellness brand.

Due to rapid growth and expansion, the opportunity to recruit a Marketing Executive has arisen toenhance the customer’s online experience, with a focus on CRM and loyalty. The successful candidate will be a competent and creative email marketer, skilled in copywriting with experience of creating D2C communications within the beauty or wellness industry

Responsibilities

Creates, optimizes, and maintains targeted email marketing campaigns in Klaviyo for customer engagement and retention.
Manages end-to-end digital marketing initiatives across Klaviyo, Shopify, YOTPO, and Google Ads.
Focuses on customer retention through loyalty programs and subscription models.
Supports eCommerce Manager in daily agency relationship and task management
Sets up campaigns in CRM platforms, configures automation workflows, and schedules launches for efficiency.
Implements audience segmentation for personalized messaging.
Conducts A/B testing to optimize campaign performance.
Ensures data accuracy in CRM and monitors campaign metrics.
Generates reports for campaign evaluation and improvement.

Requirements

Minimum of 2 years of experience in a similar role focused on CRM Marketing
Proficiency in using Klaviyo for email marketing automation and customer segmentation.
Skilled copywriter with the ability to create engaging, high-converting email marketing campaigns
Experience working with Shopify is advantageous, including managing product listings, collections, and overall store operations.
Analytical mindset with the ability to interpret data and draw actionable insights to optimize campaigns.
SMS Marketing experience preferred
Knowledge of A/ B testing methodologies to optimize marketing campaigns.

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