HEAD OF MARKETING/SENIOR MARKETING MANAGER

ABOUT US

THE FLOORR is an innovative start-up building a unique hybrid SaaS platform to service a rapidly growing and extremely valuable space within luxury retail.

The Founder of THE FLOORR, Lupe Puerta, has been at the heart of the fashion industry for two decades – from her beginnings at Harrods and Selfridges to her 15 year-tenure as Global Director of VIP Client Relations for NET-A-PORTER and MR PORTER. With THE FLOORR she is building the solution that she asked businesses to build for her clienteling and personal shopping teams for years!

THE FLOORR is a B2B operating system for personal shoppers and the world’s largest luxury retailers. The blended subscription/commission model provides a best-in-class global clienteling solution – connecting the global customer facing community with access to a global product feed and the tools to offer a seamless experience for their customers.

ABOUT THE ROLE

We are looking for an experienced Head of Marketing/Senior Marketing Manager to join our hybrid remote/London-based team to drive the next exciting stage of our business.

WHAT WE’RE LOOKING FOR

We are looking for a Head of Marketing/Senior Marketing Manager who will take ownership over our overall marketing direction to make sure THE FLOORR is playing to its strengths, drawing traction from both fashion and tech industries equally. We want to find someone with a clear understanding of the luxury fashion and SaaS markets, a commitment to delivering outstanding products and services of the quality that our users demand.

RESPONSIBILITIES

We’re looking for someone who can take full ownership of the marketing strategy for THE FLOORR, including:

Corporate and Brand Communications
Branding & Awareness building
Content: Design, copy & creative
Launching a product service, including a new App, webapp, and website
Owns & manages the marketing budget
Setting up enablement channels for the Sales team, inclusive of directing CRM and Data strategy
Go-to-market strategy & contributing to tech stack build
Sales & marketing alignment
Product Marketing
Social Media (all channels)
Demand generation activation (in-person & virtual events, email, social selling, digital & lead generation (multi-channel), campaign management, partner marketing, customer marketing)
Customer Retention Strategy
Hiring, managing & mentoring team
Partner/Agency Management, as needed
Managing Internal Comms & driving company culture
Supporting CEO & COO with fundraising

The business is an ambitious start-up on a journey to Seed/Series A fundraising, this role is heavily commercially-focused and comes with both revenue and pipeline generation targets.

SKILLS

Strong demonstrable experience in the management and launch of successful promotional campaigns for Luxury Retail Tech.
An interest, and ideally experience, in fashion retail and understanding the needs of luxury customers.
Excellent communication and presentation skills.
Experience working collaboratively and cross-functionally across all areas of a business.
Comfortable working within a small fast-growing team.
you’re a full-service marketer with 8+ years of experience in a high-growth B2B (ideally SaaS).
Passion for Luxury Fashion and customer experience.
Leader with the ability to influence, work cross-functionally, build relationships with key stakeholders, and thrive in highly collaborative and fast-paced environments.
Proven track record of building world-class brands from the ground up with a customer-first mindset at every touchpoint.
5+ years of leadership and people-management experience.
Proven success across all disciplines of marketing (product, branding, growth, strategy, social media, communications, business development) is a must.
Expertise in brand tracking, qualitative and quantitative research, creative testing, campaign analysis, and leading a roadmap of insights-driven marketing.
Industry and market knowledge in the luxury sector and/or HNW Clienteling and Personal Shopping is useful, but not required.

WHAT’S IN IT FOR YOU?

This is an exciting opportunity to join a new fast-growing business, developing innovative and unique products and services within the luxury fashion space. You will have the autonomy to put your stamp on the team and drive business growth, within a supportive and highly experienced team.

The team currently works 1-2 days a week in-person in central London and remainder is remote for now.

We can be flexible about hours, location and terms, but we are looking for someone who will become a long-term core member of our team.

LOCATION

UK or Europe-based applicants only please.

THE FLOORR jobs

Head of Marketing/Senior Marketing Manager