At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our mission – we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

Think without limits - Think fast, think fearlessly, and take the team with you
Own it and back yourself - Own the basics, own your role and own the results
Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

This unique and exciting role is to be part of an established yet fast growing category within the wider Frasers Group. There will be a focus on FLANNELS as it pivots further into luxury and contemporary fashion following its rapid growth across the sector.

Your approach will be to take the recently revised brand strategy and be the brand custodian to ensure all marketing strategies and initiatives are fit for purpose through the lens of New Luxury.

This opportunity would suit an entrepreneurial marketeer looking to develop their marketing skills in a fast-paced, agile culture. At Frasers Group you will lead, have autonomy, and make a personal difference from the day you step in the business.

Working with the Head of Marketing – Luxury & Premium (alongside key commercial stakeholders), this opportunity is for a fearless leader to drive the Luxury category.

You will have the scope to shape marketing campaigns, both for the FLANNELS brand and with our brand partners, devise strategies as to how brands show up across FLANNELS touch points using your marketing and industry expertise and with that in mind, create and implement exciting offline & online marketing plans that speak to our ever-evolving luxury pioneer consumers. This will be coupled with solid brand building activities will be deployed to drive long term brand health.

Responsibilities:

Delivering the Marketing strategy and objectives for the Luxury division to drive brand and commercial growth.
Overseeing the seasonal marketing calendar, ensuring all channel teams have assets, information, and guidelines to deliver effective campaigns across their respective channels. Initiating ideas to implement to ensure we deliver exciting and engaging moments for FLANNELS’ customers.
Working alongside the Head of Marketing, input into all campaign briefs to ensure business/brand objectives are translated into compelling creative campaigns. You will attend shoots (where applicable) to ensure appropriate content is captured and fit for purpose.
Being the marketing expert for Luxury brands within the wider marketing team. Understand ranges, brand history, future strategies and upcoming collections to ensure clear integration to FLANNELS campaigns and on-point execution across FLANNELS channels.
Partnering with commercial teams to act as the conduit between Marketing and Commercial. You will attend the key appointments with strategic brand partners to ensure relationships and knowledge are maintained and disseminated throughout the business.
Maintaining strong relationships with partner brands marketing teams.
Partnering and working cross-functionally with key channels such as Commercial, Content & Campaign Creation, Social, Retail, PR/Talent and E-Commerce etc to ensure alignment and seamless implementation of marketing campaigns and messaging.
Ensuring brand “buy-in” and associated investment is brought into each campaign to maximize brand extension moments within FLANNELS campaigns by proactively pitching to brand partners and identifying commercial opportunities. You will prepare all necessary presentations for brand pitches.
Using data and analytics to review and report and assess performance of all campaigns. Ensure all campaigns are delivered and reported on in a timely manner, on budget and that all key learnings are shared with key stakeholders in the business.
You will also be able to dissect the cultural, fashion and competitor landscape to identify opportunities and trends in the market for Frasers Group to maximise upon.
As part of the marketing team, you will be the brand guardian for FLANNELS and your work will inspire the wider marketing and commercial teams.

Qualifications

Extensive marketing experience gained within the luxury fashion and/or retail sector
To hold strong relationships with brands across the industry
A degree is preferable but not essential. We are looking for solid experience in the industry and experience of creating and implementing strategic plans with creative flair
To be a natural leader with the ability to inspire and to always bring the team with you
Strong communication and people skills
Excellent online & offline marketing knowledge
Experience managing teams and budgets
Flexibility and enthusiasm, with the ability to work under pressure and to sometimes tight timelines, always maintaining a professional attitude
The ability to manage multiple and complex projects at once, to be able to work under pressure and to meet deadlines
To be culturally aware and know of what’s going on within the macro environment. With that you will have an unrivalled love of luxury fashion and luxury brands.
Exceptional organisational and prioritisation skills, showing remarkable attention to detail whilst also being results-driven
You will have excellent English written and verbal skills
You must be open to travel (where required)
Valid working rights for the UK

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.

*subject to terms and conditions

Frasers Festival – An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.

Frasers Group jobs

Marketing Manager - Luxury