Red Bull UK is recruiting for a Team Sport Marketing Manager to be based across in London, UK.
Responsible for developing, implementing, and managing marketing strategies that enhance the visibility, brand equity, and fan engagement of the sports teams under their purview. This role involves working closely with various departments to ensure cohesive and effective marketing campaigns that align with the business objectives. The Marketing Manager will be the primary driver of effective stakeholder management, innovative marketing tactics, and comprehensive brand management.
All the responsibilities we'll trust you with:
Marketing Strategy & Planning
Co-create and execute comprehensive 360 campaigns that showcase our Team Sport portfolio, aligning with our goals and objectives. Own and manage the budget, ensuring cost-effective allocation of resources. Work in partnership with Media House to develop and lead strategic communications through storytelling, earned media, and influencer relations to reach and engage new consumers. Lead the conceptualisation and execution of innovative marketing campaigns that capture the essence of our teams and engage fans. Ensure understanding of product efficacy and communication is fundamental for each team/athlete. Negotiate team agreements and contracts, including performance expectations and goals. Work with athletes' "circle of trust" and partners to create additional outcomes and opportunities to extend the product and brand message. Provide regular reports and insights into team performance. Plan and execute game day promotions, in-stadium activities, and special events that enhance the fan experience, collaborating with other departments for maximum impact. Analyse the effectiveness of events and promotions to inform future strategies. Manage tickets and requirements across the business.
Athlete Marketing
Create a well-rounded 365-day plan for the teams/athletes, including marketing activities, communication, and performance. Clearly communicate these plans to the wider business to ensure that all departments of Red Bull are aware of the opportunities that teams/athletes create. Coordinate with the Marketing team to create campaigns that drive the positive perception that athletes consume Red Bull in a functional moment of need.
Creativity
Take responsibility and ownership for creativity and ideation within the Sport team, creating new ideas, concepts, and formats that help us stand out from the crowd. Conceptualise and execute innovative and "sport-changing" athlete projects that bring the athlete and brand personality to life.
Sports Team Development
Support the Sports team in continuing to push the boundaries of ideation and performance within all categories of sport, developing an in-depth understanding of the UK sporting landscape. Assist in building annual Team Sport business plans.
Your areas of knowledge and expertise that matter most for this role:
- Prior experience in marketing for professional sports teams, particularly in football.
- Proven experience in Sports Marketing, including marketing for athletes and events.
- In-depth knowledge of sports management and the sports industry, with a focus on team sports.
- Strong influencing skills to engage a host of key stakeholders across a broad range of sports.
- Collaborative attitude and strong passion for the brand.
- Exceptional communication skills, including training and presentation abilities.
- Ability to actively seek out new opportunities for the Red Bull brand.
- Excellent budget management skills.
- Excellent attention to detail.
- Strong understanding of social media and regular interaction.
- Proven track record of planning and project management competencies.
- Creatively minded with a knack for storytelling.
- Openness to new scenes, ideas, processes, innovation, and possibilities.
- Entrepreneurial spirit - autonomous, self-starter with a focus on results and consumers.
- Adaptability – the ability to manage multiple projects concurrently.
At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.
