Content Marketing Executive
Location: Hybrid – 2/3 days a week in our Moorgate office
Type: Permanent, Full-time: Mon-Fri 9.00am - 5.30pm with one hour for lunch
Salary: Competitive (based on experience)
Reports To: Content Manager
About us:
Kenwood Travel has pioneered the notion of affordable luxury holidays. For over four decades, we have curated unforgettable getaways to the world’s most desirable destinations, pairing masterful local knowledge with personalised service to ensure that every holiday is a work of art. We are now one of the UK's largest independent tour operators, owing much of our success to our passionate team of destination experts whose unmatched travel expertise has led us to receive hundreds of awards and a prestigious 5* Trustpilot rating.
Role Overview:
We are seeking an enthusiastic and digitally savvy Content Marketing Executive to join our ambitious travel business. You will be responsible for developing and executing content marketing across multiple platforms. Your role will focus on driving brand awareness, engagement, and customer acquisition through strategic use of social media, email marketing, and brand campaigns. You will also be responsible for crafting compelling content and copy to support marketing initiatives and effectively communicate our brand story and amazing holiday offerings.
Key Responsibilities:
Social Media:
- Develop and execute social media strategies across platforms (e.g. Facebook, Instagram, LinkedIn etc.) to increase brand visibility and engagement.
- Create and curate high-quality, engaging content tailored to each platform in various formats including video.
- Monitor social media trends and competitors to identify new opportunities.
- Engage with our travel community on social channels, responding to comments and interacting with followers.
- Analyse and report on social media performance metrics to optimise campaigns.
Brand Campaigns:
- Collaborate with the marketing team to conceptualise and execute integrated brand campaigns that align with business goals.
- Coordinate with creative teams and other departments to ensure campaign success.
Email Marketing:
- Develop and implement email marketing strategies to nurture leads, engage customers, and drive conversions.
- Segment email lists and personalise campaigns based on user behaviour and preferences.
- Create compelling email content to support marketing objectives.
- Track and report on email marketing performance, making data-driven improvements.
Content Creation & Copywriting:
- Write clear, compelling copy for digital ads, websites, SEO-optimised blogs, landing pages, social media, and other marketing materials.
- Brief or create video content for use on social media.
- Ensure brand tone of voice is consistent across all communications.
- Collaborate with the design team to create multimedia content that supports campaigns.
Skills & Qualifications:
- Degree in marketing or related discipline or relevant business experience.
- 2+ years of experience in a marketing role, with a focus on digital marketing and social media.
- Creativity in storytelling and content ideation with a keen eye for detail.
- Proficiency in social media management tools (e.g. Meta Creative Studio and Hootsuite) and email marketing/CRM platforms (e.g. Mailchimp, HubSpot).
- Experience in running paid social and digital ad campaigns is a plus.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent time management skills with the ability to multitask and prioritise effectively.
- Passion for travel and an understanding of the industry is highly desirable.
Benefits & Perks:
- A dynamic and fast-growing company with a fun and friendly work environment.
- Opportunities for professional growth and development.
- Discounted personal holidays.
- Regular team social events and opportunities to attend industry events.
- 20 days annual leave, increasing with service, plus UK bank holidays and a half day on your birthday.
- Option to enrol in a private health insurance scheme.
- Enjoy a flexible hybrid working model, with time split between our Moorgate office and working from home.
How to Apply:
Please submit your CV along with a covering letter detailing your suitability for the role. We look forward to welcoming a dynamic and proactive Content Marketing Executive to our team!
Note: Applicants must have the right to live and work in the UK.
