Job Description
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
- Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
- Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
- Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
- Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sex or sexual orientation, race, ethnicity, religion or belief, disability, and any other protected characteristic or identity.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Senior Marketing Manager [Black Music] Atlantic Records
A Little Bit About Our Team
Atlantic Records are at the cutting edge of Black Music culture, with a roster boasting Cardi B, Burna Boy, KSI and many more. Our pioneering approach has delivered landmark cultural moments such as Drill’s first UK #1 Single (Tion Wayne & Russ’ Body) and Afrobeats’ first UK #1 Album (Burna Boy, I Told Them). Atlantic’s dedicated Black Music team are a tight-knit collection of entrepreneurial genre specialists, passionate about building artist careers, driving global hits and disrupting the conversation.
Your Role
We’re seeking a dynamic, entrepreneurial, music loving Senior Marketing Manager to join our dedicated Black Music team. Owning your own priority roster of Domestic and International artists, you will drive projects forward with the broader business, acting as an advocate and cheerleader who paves the way for growth and success. Strong connections in the Black Music community, a passion for the music and a holistic understanding of the landscape are essential. You’ll be creative, digitally savvy and organised, with a strong commercial acumen and an excellent understanding of music marketing. We’re looking for a true team player with excellent people skills and a desire to be a key voice in our passionate, culture-shifting team.
Here You’ll Get To
- Be responsible for the strategic direction, implementation and success of your own roster of domestic and international artist campaigns
- Collaborate closely with internal, external and artist teams to craft ground-breaking campaigns
- Commission creative assets and visual content, instigating, leading and managing the creative direction bespoke to each campaign
- Champion your releases with the commercial teams, sharing campaign objectives, delivering powerful updates and participating in the formation of partner marketing strategy
- Proactively seek out innovative ways to continually improve and develop your marketing campaigns and create opportunities for your roster of artists
- Maximise opportunities across D2C, live, brand, sync and other powerful campaign/revenue drivers
- Build and nurture relationships with artists, managers and the broader industry
About You
- Proven track record delivering successful UK Black Music marketing campaigns
- Strong connection with Black Music and the community which surrounds it
- A sharp understanding of the broader musical landscape and trends
- A passion for music marketing and an entrepreneurial mindset
- Strong commercial acumen and understanding of the streaming ecosystem
- A digital native with a deep understanding of digital and social trends
- You can devise creative, commercial release strategies and artist development plans independently
- Fluent in reading data, forecasting the trajectory of a record independently and spotting opportunities to cross records over into commercial hits
- Excellent communication skills with the ability to build strong internal and external relationships
- Ability to multitask across multiple projects and work under pressure within a collaborative, global team environment
About Us
As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.
Together, we are Warner Music Group: Music With Vision & Voice.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
