The Catalan Tourist Board is the body of the Government of the Generalitat de Catalunya responsible for carrying out tourism promotion policies.
The United Kingdom and Ireland Catalan Tourist Board (CTB), along with the Barcelona head office, heads development of the marketing plan and carries out the main destination promotion and marketing actions.
The Catalan Tourist Board's in London is in charge of the UK and Irish markets. It makes requests to tour operators and the press, organises fam and press trips, workshops, trade fairs, roadshows and presentations. It is also responsible for reporting to the Catalan tourism industry based on market analysis and current market data.
Responsibilities And Functions
- Analyse market data and carry out studies on sectors and outbound markets.
- Provide actionable overall market insights to address key strategic questions.
- Responsible for tracking, reporting, and analysing the performance of marketing activities, and development of regular reports.
- On-site monitoring of the results of actions, particularly articles resulting from press trips.
- Prepare and carry out, along with CTB management and the Barcelona head office, promotion actions linked to the Centre (influencers, trade fairs, blog trips, fam trips, press trips, instagram, social media, workshops, presentations, business calendars, educational and other tours).
- Ensure representation of the entity as part of fam and press trips, in Catalonia, and trade fairs and other events established in the annual actions plans.
- Prepare calls for promotion actions using the contact databases and send out notifications.
- Help organise actions and take part directly, assisting with – or undertaking if there is no Central Unit representative present – the role of Promotion Officer covering logistics, set-up, image, accompanying or attending to participants, problem-solving and gathering ratings and other information of interest.
- Develop professional ties with tour operators in the market: travel agents, tour operators, carriers, etc., providing support and responding to their requests regarding the marketing of the Catalonia tourist destination.
- Manage a segmented portfolio of existing clients and acquire new potential tourism accounts for leisure tourism (B2B and B2C) and MICE.
- Development of commercial relations with tourism industry representatives.
- Autonomy in the carrying out and overseeing of internal and external projects, as well as responsibility for budget management (making payments, supervising invoices, material stock, etc., or following up if undertaken by the central unit).
- Assist, accompany and represent CTB management in local relations with the sector, the media and the general public.
- Accompany Centre management at social and local sector engagements when necessary or attend in their stead.
- Support Catalan companies in their marketing and orientation in the UK and Irish markets.
- Provide guidance and support for the UK and Irish tourism industry.
- Carry out administrative and logistical tasks.
Requirements:
Qualifications:
- Bachelor’s degree in Tourism, Marketing, Digital Marketing, Communication, Advertising and Public Relations, Business Studies, Business Administration and Management, International Trade or similar.
Skills:
- Analytical thought
- Ability to work as part of a team and collaboration
- Results-focused
- Internal and external customer focus
- Change-oriented
- Soft and communication skills
- Drive, initiative
- Ability to work independently
- Organisational and planning skills
- Ability to research information
- Efficiency-oriented
- Commitment to the organisation
Languages
Catalan, Spanish and English
Office automation
- Mastery of digital platforms and social media
- Proficiency in all MS Office programs
Other
- At least two years' experience in a similar post
- Willingness to travel and attend events, even in the evenings and the odd weekend.
Considered an advantage
- Knowledge of the tourism sector and the main agents that affect its development
- Knowledge of Catalonia, the region and its tourism offer
- Knowledge of the UK and Irish, international, leisure and MICE tourism markets
- Knowledge of digital marketing
- Knowledge of market research
- Knowledge of event organisation
- Knowledge and awareness of a sustainable tourism model
- A postgraduate qualification or master's degree in any of these fields
We offer:
- Frequent travel
- Exciting and varied projects
- Space for creative and independent work
- Pleasant international working environment
- Salary based on professional experience