About Us
George Spencer Designs, with its rich history dating back to the mid-1940s, has established itself as a distinguished name in the luxury design industry. Founded by John Spencer Churchill, the nephew of Winston Churchill, our brand is known for its unique and eclectic offerings inspired by artistic heritage.
Alongside regularly launching in-house collections of fabrics, wallcoverings, and trimmings, George Spencer Designs also represents a few carefully chosen international names in the UK, including ZAK+FOX, McLaurin & Piercy, Aux Abris, Antonio Claudie, Soie de Lune, and Voutsa.
Role Overview
As a Marketing Executive at George Spencer Designs, you will play a crucial role in elevating our brand’s presence, supporting marketing and sales efforts, and creating high-quality content and sales materials.
In this role, you will work closely with the sales team to implement initiatives that build brand awareness and engage with the design community. You will execute comprehensive sales and marketing initiatives, ensuring consistent and impactful 'always-on' 360 marketing activities that effectively promote our product and service offerings. You will also work closely with The Edward Alexander Group on implementing brand and marketing initiatives and have a dotted line report to the Marketing Director.
Additionally, you will guide our digital marketing and social media initiatives, driving our brand presence online while focusing on delivering successful community management in targeted markets. This position offers a unique opportunity to further develop your passion for creatively driven campaigns, problem-solving, cross-functional collaboration, and achieving data-driven results.
Main Responsibilities
- Website Content: Assist in maintaining and optimizing the website, including new collection and product updates, ensuring an engaging user experience and adherence to SEO best practices.
- Social Media: Manage all social media accounts, including scheduling posts, responding to comments, and engaging with the design community to increase brand visibility.
- Email Marketing: Develop and execute targeted email campaigns to engage and nurture leads, promote products and services, and build brand loyalty.
- Sales & Marketing Material: Design and create collateral, including brochures, catalogues, client presentations, sample displays, and packaging, ensuring consistency with brand guidelines and high visual appeal.
- Content Creation: Assist in creating content for marketing materials, such as social media, blogs, website content, email campaigns, and on-site photography and videography.
- Showroom and Event Support: Assist in executing showroom events, product launches, and showroom merchandising and display.
- Content Distribution: Update distributors and external agents with marketing assets and content, including sales and marketing collateral.
- Performance Report: Monitor, analyze, and evaluate performance for all channels: website, social, email, and marketing activations against projected KPIs, using insights to optimize future initiatives to demonstrate effective ROI.
- Budget Management: Track and manage marketing budget, ensuring efficient allocation of resources and monitoring spend against budget on a regular basis.
- Collaboration: Work closely with sales, product, showroom, and group marketing teams, including general administrative support and coordination of cross-departmental projects.
Who We Are Looking For
- Qualifications: Degree in marketing or a related discipline.
- Digital Expertise: Strong knowledge of the digital space, including performance monitoring and data analytics.
- CRM Proficiency: Experience with CRM and campaign management platforms, particularly Mailchimp and Salesforce.
- Website Management: Familiarity with website content management systems, particularly Magento.
- Organisational Skills: Ability to juggle multiple tasks and projects simultaneously, update relevant team members, and meet deadlines.
- Creative Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and other relevant design and editing tools is highly desirable.
- Copywriting: Strong copywriting skills that align with the brand’s tone of voice.
Required Competencies
- Team Player: Positive and supportive member of the team, encouraging peers and stakeholders.
- Strong Communicator: Ability to tailor communication styles for different audiences, including senior management and internal teams.
- Problem Solver: Proactive in identifying issues and proposing solutions rather than merely communicating problems.
- Passionate: Deep interest in new and emerging trends in design, digital technology and social media channels.
Why Join Us?
This role offers the opportunity to grow with the company and be a part of a group that values creativity and tradition. You’ll be stepping into a position where your contributions directly impact the growth and reputation of both George Spencer Designs and The Edward Alexander Group. If you are looking to take the next step in your marketing career and are passionate about interior design, this is the perfect opportunity for you.
The Edward Alexander Group
George Spencer Designs is part of The Edward Alexander Group. Dedicated to supporting British craft nationally and internationally, it owns a portfolio of luxury British heritage interiors brands, including Gainsborough, McKinney & Co, Collier Webb, Heritage Trimmings, and George Spencer Designs.
Salary Range
£36k+ depending on experience
Please email your cover letter and CV to: joec@edwardalexandergroup.com
