With Intelligence delivers data and events across the investment management industry with a focus on alternative investments.
The marketing team at With Intelligence plays a vital role in promoting our suite of products that service the asset management industry across alternative and public markets. Our focus spans hedge funds, private credit, private equity, real estate, and infrastructure, supporting asset raising, benchmarking, and lead generation.
Key responsibilities across the team include:
- Delivering marketing qualified leads
- Building brand awareness
- Executing campaign-driven initiatives
- Managing PR and media relations
- Developing strategic partnerships
- Organizing industry events and webinars
- Maintaining an engaged social media presence
Our growing team operates in a collaborative and supportive environment, fostering creativity and professional growth. We work across various marketing disciplines to drive business success in the dynamic world of financial services.
This is an important role in the business that requires an aptitude for leadership, more than 3 years of varied marketing experience, excellent campaign management skills and a good understanding of best practice around all aspects of data and CRM use.
You will work closely with multiple teams across the business (including getting to know the sales team), to identify opportunities with target clients and segments, and to build out nurture and engagement programmes that develop new prospects and leads as well as client marketing.
As a Marketing Manager, you will be diving into the data to understand trends, and will be a great communicator, happy to speak with sales regularly to understand what is needed for them, their customers and prospective customers.
Responsibilities of the role:
- Develop and execute innovative and effective demand generation strategies to drive qualified leads and pipeline growth
- Collaborate with the content and product marketers on campaign themes and messaging, translating campaign briefs into campaigns that generate marketing qualified leads (MQLs) for With's data products
- Create and manage multi-channel campaigns including online and offline channels to generate marketing qualified leads (MQLs)
- Experiment, test and iterate - Examine data and report on campaign performance, advise on data-driven resolutions and continually improve programs and processes to drive pipeline and generate good ROI
- Working with the various sales teams to communicate activities, get actionable input, evaluate and improve lead quality and develop positive relationships
- Making sure good practice is adhered to all data processes and regulations
- Working closely with the Social Media Manager to coordinate campaigns
- Identification of gaps in data and delivering on plans to add relevant new contacts and clean/maintain existing data within campaign segments
- Stay current with emerging trends and technologies in demand generation, lead generation, and marketing automation to drive performance
- Collaborate with the internal events team and external events to promote the platform through presence at events
Requirements
- Excellent campaign planning, management and execution skills
- Excellent stakeholder management skills and a good understanding of best practice around all aspects of data and CRM use
- Experience in first line management (as either a supervisor or team lead) would be desirable
- Flexible approach, good at prioritising, reporting KPIs and learning from them
- Previous experience within a B2B Demand Generation environment is preferable
- Good hands-on technical skills, especially with email automation
- Highly analytical and data driven
- Desire to truly understand the customer, the products, and new opportunities
Benefits
- 24 days annual leave rising to 29 days
- Enhanced parental leave
- Medicash (Health Cash Plans)
- Wellness Days
- Flexible Fridays (Opportunity to finish early)
- Birthday day off
- Employee assistance program
- Travel loan scheme
- Charity days
- Breakfast provided
- Social Events throughout the year
- Hybrid Working
Our Company:
With Intelligence is based at One London Wall, London EC2Y 5EA. We offer amazing benefits, free breakfast daily and drinks provided all day, every day. We actively encourage social networks that oversee activities from sports, book reading to rock climbing, that you are free to join.
As part of our company, you will enjoy the benefits of an open plan office and working with a social and energetic team. With Intelligence provides exclusive editorial, research, data and events for senior executives within the asset management industry. These include hedge funds, private credit, private equity, real estate and traditional asset management, and our editorial brands are seen as market leaders in providing asset manager sales and IR execs with the actionable information they require to help them raise and retain assets. To maintain and grow our position in the market we need to continue to hire highly motivated, thoughtful and to ensure our subscribers are getting the exclusive intelligence they need first, and most comprehensively, through our range of services. If you are interested so far in what you have read, please apply, we look forward to hearing from you.
We are an Equal Opportunity Employer. Our policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, colour, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable law.
