Job Summary
The Marketing Assistant will work closely with the Head of Marketing and key internal stakeholders to promote Bordier UK and its services to help generate new leads/relationships and new business, support existing client and introducer relationships and ultimately increase assets under management.
Overall Responsibilities
- Content management
- Assist in the production, update and effective distribution of marketing material, including brochures, sales aids, presentations, proposals, DDQs and forms;
- Assist in the production, update and effective distribution of digital content, including social media posts, webpages, videos and podcasts;
- Monitor and update Bordier UK's website and social media presence as well as any content hosted by third parties;
- Liaise with third-party designers, printers and website designers;
- Oversee and maintain stock of printed literature.
Public relations
- Collate and analyse media coverage;
- Monitoring of public inboxes;
- Assist in writing and reviewing awards submissions.
Sales management
- Monitor competitor activity;
- Oversee the preparation and update of pitch documents to intermediaries and clients;
- Update and maintain the intermediary database.
Campaign management
- Assist in the creation of marketing campaigns (traditional and digital) including the promotion of Bordier UK's services, events and thought pieces;
- Monitor the effectiveness of campaigns, record feedback and manage contacts who unsubscribe;
- Liaise with relevant internal stakeholders to assist with campaign follow up;
Event management
Assist with the organisation of events such as conferences, seminars, webinars, receptions and exhibitions, including the:
- Sourcing appropriate venues;
- Sourcing and management of speaking opportunities;
- Liaison with external suppliers of goods and services;
- Set up and attendance at events where required;
- The monitoring of invite responses and the effectiveness of events;
- Management of branded literature as well as merchandise such as note pads, pens, event stands and gifts.
Relationship management
- Liaise with intermediaries, clients, regulatory bodies, third-party providers and internal stakeholders;
- Acts as advocate and an ambassador for the Company;
- Build and maintain excellent relationships with intermediaries and clients;
- Understand and be proactive in responding to intermediary and client needs.
Personal dealings and conduct
- To adhere to Bordier UK's in-house policy and procedures with regard to personal account dealing.
- To ensure and demonstrate propriety at all times.
- To be vigilant over issues of inducements and report as appropriate any gifts received or given in accordance with Bordier UK's procedures for recording gifts in the register
Requirements
Education:
- Previous marketing experience
Essential Skills
- Excellent networking and influencing skills
- Excellent interpersonal skills
- Excellent communication skills, both verbal and written
- Strong ability to use initiative
- Strong computer skills
- Good organisational skills
- Good multi-tasking skills
- Ability to work under pressure
Desirable Skills
- Microsoft Office (Word, Excel, PowerPoint, Publisher)
- WordPress
- InDesign
- Canva
- Google Analytics
- Zoom
- CampaignMaster
- Movavi
- Vimeo