We are looking for an ambitious and proactive marketing expert with a minimum of 3-5 years of experience to report to the Head of Marketing. Ideally the candidate would have experience in B2B marketing preferably in start ups or scale ups within Financial Service or Saas Business.
This is a great opportunity to join a small but ambitious team where the candidate will be able to develop and grow their skills and experience. You will have the opportunity to work on a broad set of marketing programs such as event, PR, brand, website and campaign execution.
Who are Yapily
We're a young company and we're growing fast. We have offices in London, Vilnius, and we
have over 100 talented individuals joining us from their homes and co-working spaces from
around the world. We're wonderfully diverse, with 27 nationalities - and counting! We continue to
expand our global reach as we build the best infrastructure for our customers.
We attract people who are excited to work in a nascent and disruptive industry that will change
the way we interact with financial services, forever. We're building the infrastructure to power
open finance and the global economy.
We are looking for people who don't always know the answers but can use their skill and
judgement to work beautifully within the team to create better solutions for our customers. So
whichever discipline you choose, whether that's Engineering, Product, Commercial or
Operations, we hire people who want to make a difference and can roll up their sleeves to get the
job done from many different backgrounds.
Requirements
Responsibilities:
- Support the marketing team with end-to-end campaign management from development to execution, collaborating with our sales and product team to ensure tailored and targeted messaging
- Strategize (in partnership with the Sales team) and execute sponsored and owned (online) events. Ensure we are attending the relevant event to increase Yapily's brand awareness but also support pipeline generation
- Contribute to the brand building of Yapily across the UK and EMEA through marketing initiatives.
- Support the Senior Demand Generation Manager on tracking the impact of the marketing activities on pipeline generation. Share insights with the team and wider business.
- Work closely with the Content and Demand Generation team on website optimisation. Come up with ideas to improve conversion rates but also project manage it's development.
- Own our prospect and customer Newsletters working closely with the wider marketing and product team.
- Coordinate with external agencies and internal stakeholders to maximise reach and impact of all marketing activities
Required Skills/Experience:
- Self starter, ready to be hands-on to support rapid execution of campaign
- Familiar with tools such as Figma, Canva, Contentful (or equivalent)
- Fintech, payments, or finance sector experience is desirable (but not essential)
- Previous experience in event management
- 3-5 years of experience in marketing within B2B tech businesses
- Proven experience in developing and executing successful B2B marketing campaigns
- Ability in writing skills/copywriting, messaging development and design
- Growth focused mindset using high impact revenue marketing programs
- Proficiency with CRM systems (e.g. Salesforce), marketing automation platforms
(e.g. Pardot), social media advertising and scheduling tools, and web analytics (e.g.
Google Analytics etc).
Benefits
- 25 days holiday per annum plus Bank Holidays
- The opportunity to earn an additional days holiday after 1 years service up to the value of 5 days over 5 years
- We're serious about work/life balance and operate hybrid working, asking for at least 2 days in the office per week, giving you the flexibility to work from home or our amazing office space in London.
- Nomad working - giving you the opportunity to work abroad for up to 30 days years ( criteria applies)
- Enhanced Maternity and Paternity leave
- Comprehensive Private Medical Insurance through BUPA
- Life Assurance and Income Protection through Canada Life
- Comprehensive and tailored mental health support
- Company Pension Scheme
- £200 annual Learning and development budget
- Access to many discounts through the Yapily Benefits Hub
- Cycle To work scheme
- Employee Referral Scheme which offers £1000 per employee referral
- Monthly team activities - supporting getting together
- Dog Friendly offices
