The Job: Elevator Pitch
We help amazing companies grow, thrive, and succeed by offering fantastic office spaces combined with thriving communities for the most exciting businesses in the UK. Plus, dogs on demand. Obviously.
We're looking for a talented Growth Marketing Manager to help us increase awareness of what we do among some of the fastest-growing and most exciting companies at every stage of their buying journey. This role can be full-time or part-time (minimum 3 days per week), depending on your experience and availability.
You'll work closely with other marketing heroes to tell great stories and show how we're helping future superstar businesses grow within our spaces; you'll run experiments to optimise our paid media and website; and you'll have fun doing it all (we hope).
Sound like something you'd want to get involved in? Read on.
The Job: Nitty Gritty
We want you to help us fly the flag for Runway East, taking ownership of paid and digital channels to raise brand awareness and generate top-of-funnel leads, and running growth experiments across digital and physical channels where you identify opportunities to drive your KPI's. Half your role is to own and optimise key channels we know work (our website and select paid channels), and the other half is to experiment with new ideas across any channel, existing or new, to increase key metrics!
Manage paid media
- Help us hit agreed lead targets at an acceptable CPA
- Manage our paid media channels, identifying improvements and opportunities
- Identify new channels or techniques for experimentation
- Work with our Senior Marketing Executive to create engaging content, encouraging engagement and conversion on paid social channels
- Establish robust paid media reports to track success
Constantly Improve Our Website And Other Owned Media
- Conduct regular experiments to improve conversion rates and usability of our website
- Keep pages up to date, adding and tweaking content as necessary
- Work with the Senior Marketing Executive to optimise social channels
- Take ownership of website performance and reporting
Pitch and run experiments across any channel to increase key growth metrics
- You'll have free range to look at any of our channels or assets and suggest big bet experiments that you think will drive growth
- Examples - our CRM and email automation, our reception check in experience, trialling a new social media channel, trying direct mail - whatever you can think of and put together a compelling case to experiment with!
Improving our SEO
- Work with the wider Marketing Team to identify content gaps for each stage of the buying journey
- Devise, plan and execute an SEO strategy to attract relevant traffic to the Runway East site
Requirements
The Non-Negotiables
You know your Growth Marketing
3+ years experience in a marketing environment with a clear understanding of typical marketing tech stacks, sales/marketing processes, and buying stages/funnels. Hands-on experience in paid media as well as extensive experience analysing data and optimising for growth. Practical CRM automation experience is valuable, and CRO tools like Optimizely, Google Optimize, and Hotjar are a plus. Clear evidence of using experimentation to drive growth.
Focussed on adding value
Passionate about adding value in everything you do, whether it's contributing to revenue or pipeline goals, increasing conversion rates, or making processes more efficient.
Data Obsessed
Obsessed with A/B testing and digging through data to find potential opportunities to experiment on. Enjoy analysing data to find opportunities and are adept at designing experiments to test hypotheses.
Growth Mindset
You are full of ideas and are always looking for ways to get more out of what you've got - you want to run endless experiments to find the perfect set up and won't stop until you've found that one ultimate growth lever.
The Negotiables
Everything else.
We see the good in everyone. We celebrate our differences.
Runway East keeps community at its core, and we know that a community can only thrive when it is not only truly diverse, but also completely committed to inclusivity. We welcome people from all backgrounds and experiences, regardless of race, religion, status, age, sexuality, gender identity, appearance or disability. It is of the utmost importance to us to be proactive; always learning, always cultivating a healthy working environment for everyone, where everyone can be at their best without hesitation. There is no set blueprint for a Runway East team member. What matters to us is your spirit.
Benefits
What about the money?
We're looking to pay a market rate based on your experience. Indicatively we're looking in the range of £50k - 55k on a full time basis or £70-80K pro rated to 3 or 4 days a week.
Please state in the application:
- How many days per week you are applying for
- Your expected compensation for that time - please specify if you mean on an absolute or pro-rata basis
Benefits
Besides working with the greatest people in the world? Well...
Time Off 🤸 31 days including bank holidays plus an extra day for every year you're at RWE. We also give you your birthday off (because no one should work on their birthday)
Wellbeing 🧠 Private health & dental insurance, half-price gym membership, access to Spill (which offers video therapy sessions through Slack), mental health days & a Bike2Work scheme
Contribute 🌎 assign two workdays per year to charitable work with Matchable
Learning & Development 📚 £150pa personal growth budget, access to Learnamp (a curated platform of learning resources), regular lunch & learns
The Usual Suspects 👍 - paid sick days, compassionate leave, enhanced parental leave for long-service and life insurance
RWE outings 🎉 - we love organised (and not so organised) fun, culminating in an annual team trip, this year to Valencia! (previous trips have seen us go to Brussels, Barcelona, Budapest and more).
More About Us
Still reading? Great!
So, Runway East provides a springboard for entrepreneurs: a working space, a supportive team, years of experience. We help nurture new ideas into new businesses, and we love doing it.
These are our values, if you share them, let's talk.
Community Obsessed.
You understand our members and their needs - delivering world-class service with enthusiasm and charm. You see every challenge as an opportunity to delight our members.
Open.
You are open-minded and engaged. You own your mistakes and take steps to actively learn from them. You give and receive feedback with positive intent to develop yourself and the business.
Give a Damn.
You are continuously driving yourself to improve. You care about the little things and you take pride in doing them well - you care about the company, our members and your teammates.
Entrepreneurial.
You question the status quo and stand up to fix things, taking the initiative to find and deliver solutions. You are resilient and determined and when the going gets tough, you don't give up.
