Lyst is a global Fashion Tech company and premium shopping app, founded in London in 2010 and catering to over 200M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion items & products in one place, via an assortment of 8.5M+ items from over 17,000 of the world's leading brands. We are a scale-up business with a current team size of c. 160 people in London, combining an agile mentality with a proven business model and over a decade of experience. This provides a balance between foundations and structure, and autonomy and pace.
At Lyst we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn't, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better decisions and help fashion partners find better audiences as the category-leading destination for every fashion shopper. Lyst has raised over $160m from leading investors including Accel, Balderton, Molten Ventures, Fidelity International, and LVMH.
The social media executive role will be responsible for supporting the Senior Social Media Manager with executing the social media strategy at Lyst, with a focus on TikTok. The position sits within the Brand Marketing team and reports directly to the senior social media manager, but also works cross functionally with the Partnerships and Editorial teams.
The ideal candidate is a creative self-starter, with the ability to ideate and execute content opportunities that help grow brand awareness, maintain social engagement and support the business' growth.
The right candidate will possess an almost-encyclopaedic fashion knowledge, be highly engaged with the industry and hungry to work across powerful brand moments at Lyst, from The Lyst Index report to editing on the ground during fashion month and beyond.
- Please share a social media portfolio covering some of your recent work. If you are providing a password-protected portfolio, please make sure to include the password with your application**
Responsibilities:
- Work alongside Senior Social Media Manager to create and post daily stories, videos and posts, prioritising TikTok and Instagram
- Utilise multimedia elements such as images, graphics and videos to enhance content effectiveness. This includes the ability to film, edit and post content with tools such as Premiere Pro and Photoshop
- Edit and proofread content in collaboration with our copywriting team
- Liaise with core members of the business on cross-channel activations as well as report on post-campaign analytics
- Optimise and create content based on organic analytics and opportunities
- Advise and propose creative ideas based on incoming briefs
- Be a Lyst brand guardian, ensure all of our content abides by our brand guidelines and tone of voice standards
- Stay up to date with advances in social media trends and tools
Requirements
- A thorough understanding of social media channels, with an understanding of the different channel nuances, especially Tiktok, Instagram and Linkedin.
- Fluency in Photoshop, Premiere Pro, After Effects, and social reporting/ scheduling tools such as Dash Hudson, Sprout Social or similar
- The ability to film and edit best-in-class short-form content for both Instagram and TikTok, from product demonstrations to brand and partner storytelling
- Ability to digest and respond to partner briefs through engaging, creative content that fulfils both partner and brand KPIs
- Work quickly to product quality output to tight deadlines and turnarounds
- An understanding of always-on socials, which may mean working out-of-hours during key calendar moments such as fashion month
- Able to travel both nationally and internationally, if required
- Experience with organic socials and / or experience in paid marketing is also welcomed
- Experience working with luxury fashion is ideal but not mandatory
Benefits
- Our Ways of Working: We come into the office between 2-4 days a week and we're always in on Tuesdays and Thursdays. We strongly believe that in-person collaboration and time spent together as a team allows us to deliver high impact work, but the flexibility to also work remotely supports our diverse team
- Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst's holiday year runs from 1 April to 31 March
- Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss
- Clothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year. This starts at £250 when you join and increases up to £1,000 with your length of service
- Private Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you start.
- Training Allowance: We're big on continuous learning and growth, so all employees are currently entitled to an annual training allowance of £1,000. This can be used to attend conferences, industry events, training courses and to purchase resources
- Pension Scheme: Our pension provider is The People's Pension. We offer a minimum employee contribution of 5% and 3% employer contribution
- Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You'll receive a free eye test every year and a discount towards glasses
- Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from them
- Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work
- Social Events: Frequent company wide social events including Christmas & summer parties, sports days, themed drinks, quizzes, cook alongs, as well as smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more
We want to build a world where fashion works for everyone, and we want teams that are just as inclusive. Diversity and inclusion is an integral part of our culture at Lyst. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we are held to account. We are committed to treating all applicants fairly and equally, and encourage candidates from all backgrounds to apply for this role. We are happy to talk about flexible working arrangements.
Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Lyst we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
